|
Situation : The company had outsourced the supply chain task to third parties in a very complex commodity supply chain. There were frequent service failures with associate high costs of rectification. At the same time, due to very high supply chain costs the company was actually losing money in the market.
Problem : The company was grappling with the question whether they could profitably serve the market, or should they exit the market.
Solution : Field observations, data gathering and analysis revealed a wide gap in third party supply chain management. These consisted of sub-optimal mode choice, sub-optimal rates, supply chain planning and scheduling gaps, and low supplier leverage. It was worked out that even with all the potential supply chain improvements, due to competitive dynamics, this particular market would be barely profitable for the company. This information was fed back into overall corporate strategy development to work out an appropriate market response.
Time : 6 weeks for analysis.
|