5 tips for social media use in business

Social media are amazing because they allow you to interact directly with visitors, which could be a great help for your business. This term covers a large range of websites, and it can refer to social bookmarking (Del.icio.us, Blinklist, Simpy), social news, social networking (Facebook, twitter, etc.), social photo and video sharing (YouTube, instagram etc.), or any other specific websites that enable you to interact with visitors (which concern a tremendous amount of websites these days).

Executives should get involved personally in social networks

CEOs and other executives are those who embody the organization. People want to see who is representing what they are buying. They want to get to know they are, what they look like, and what they stand for. There is the example of the French businessman Alain Afflelou who embodies this brand in his tv campaign. At some point the audience  has  so seen him so much that there was a buzz about the fact to know if he was an actor or not. That is why you should not be afraid of getting involved in social media and social networks. It is good publicity for your company. Besides, future partners want to know who you are. It is a matter of communication, but also a matter of company identity. You are the person who represents your brand the best.

 Adopt an intimacy strategy with your customers

The goal of social media is to interact, and with whom? “Your customers” seems to be the first answer. In effect, through social media, you can tell your customers about what you sell. It is a communication tool, so use it as such. Social media will help you transmit the qualities and values of your products and services. On the other hand, interaction also means customers can give their opinion, which is good news. Then, you will be able to know what your customers think about your company and your product, which will enable you to get better. You can build stronger relationships with your existing customers through the utilization of social media. In fact, Facebook is a way for keeping your products top of mind among already loyal customer and thus build a tighter emotional relationship between your brand and your customers. Besides, thanks to these feedbacks and customer’s opinion and tips, you might be able to reach new customers. There is no choice but to admit that social media is an amazing tool of communication because it can reach millions of people anywhere in the world, it makes you able to target particular groups in particular locations, and it is very fast for all this.

 Think about your social media strategy beforehand

Although intervene in social media is becoming essential today, you cannot decide it on an impulse. It has to be deeply thought and requirements must be analyzed. In fact, all companies will not act the same way on social media. There are differences according to your target and your industry. Your presence is crucial on social media, but which ones? How do you choose a social media? What would be the best for your specific company? On which websites are your customers and what do they need?  Learn more about that matter, read Vivek Sood book The 5-STAR Business Network (http://bit.ly/5-STARBN).

Evaluate the results

After your strategy is implemented and you are present on social media, you should be able to analyze the efficiency of your strategy. You have to evaluate it your presence on social media is helping your business or if the added value is disappointing. This is about ROI calculation. You can measure different outcomes, like revenue growth, profit, customer acquisition cost, or any other key parameter for your business. If something specific is important to your business, you must be able to evaluate the impact of social media use on it.

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  • Whatson says:

    There is no doubt in Vivek’s statement ” Think about your social media strategy beforehand”

    It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

    According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use.

    Nice Blog Mr. Sood Keep up Doing the great work

  • Amy says:

    It is very must necessary to keep in mind the tips of social media for business as what I note of social media in my business is (Keeping my brand image consistent, Engage your audience and connect with your influencers)

  • Megan says:

    What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform. More people follow brands on social media than follow celebrities. On Instagram alone, millions of people follow at least one business.

  • Joseph says:

    Incredible article Vivek. I would like to add a few more tips here. Content is king. More often than not your content should provide utility. In other words, it needs to be useful, relevant and add value to people’s lives. It could simply be information that answers people’s questions or satisfies a need they have relevant to your business, or it may be more around providing ‘thought leadership’ and demonstrating your knowledge and expertise. Once you create your content, it’s then simply a matter of publishing it to one or more of the myriad of platforms available which is best suited to your business needs and sharing the links with your followers on social networks. Building your presence on social networks is important, not only because they make for excellent content distributors, search engines such as Google use social media shares to determine the usefulness of content to an audience, so social media presence can also positively

  • Methew says:

    Before you can really begin to leverage social media, you need to ask yourself some key questions about why you’re doing it. What are you hoping to accomplish? Are you hoping to increase sales, or improve customer service? Or alternatively, are you just looking to create a little more visibility for your brand? Answering these basic questions will help guide the direction of your social efforts. Over the coming months and years, you’re going to invest a lot of time into social media. Its best, to begin with, your primary objectives in mind, so you can benchmark and measure your progress.

  • Jane says:

    Want to use social media for your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. But building an incredible reputation could help you out. Building a credible presence for your business on social media isn’t as complicated as it sounds. Want to know why? Because you don’t have to have a huge following to do it! As a local business, instead of connecting with a lot of people, you just need to connect with the RIGHT people. You can begin this process by building brand awareness. The best way to do this is to create an online presence that’s a perfect representation of who you are both online and offline. Start by translating your brand through visual marketing. From your logo to your website, blog and social media graphics – you need to design a look and feel that matches your persona. Find someone who can help create graphics that match that essence. Create captivating and professional visuals that represent you and your business. There are so many people who can help you with this process, and you’ll be able to find someone regardless of what your budget is.

  • Jennifier says:

    Using social media for small business let you micro-target your audience—but first, you need to understand who your audience is. By compiling data on your current customers and then digging deeper with social media analytics, you can develop a solid picture of who’s buying from you and who are already interacting with you online. Then you can revisit your social media plan to include ways to reach more people just like them. You may have limited access to a different group of people. Initially, your company may have an email subscription list of dedicated fans, maybe not large enough audience to sustain and grow the company. But eventually, it would benefit you.

  • Viera says:

    Once you’ve got a plan for delving into social media marketing, you need to have resources to execute it. Once your social presence begins to scale, you won’t be able to handle every aspect yourself. You have a business to run, and you’ll need help. Try to build a dream team of people who all bring different strengths to the table. Have a writer who can write compelling social content, as well as graphics and video people who can take you into the multimedia sphere. You’ll also want an analytics person who can track your progress and assess the strengths and weaknesses of your campaign. Most small businesses won’t have a budget for adding these positions to the payroll on a full-time basis but don’t worry, there is an amazing number of passionate freelancers available to you, for almost any budget.

  • Scofield says:

    Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months. We’ve found that it takes eight months to one year to really get the hang of social. Not only to get a consistent content stream going but to figure out what your audience resonates with and what they don’t. It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.

  • Randall says:

    In the social media world, relationships are everything. Whether you’re on LinkedIn building your professional network or responding to your tweets, it’s important to set aside some time to connect with like-minded professionals. As a small business owner, you’re probably cringing at the thought of spending valuable time engaging with peers on social media. Social media also helps you to build a strong relationship with customers. The unique benefit of social media compared to other marketing channels is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale right up-front. When people engage with your content or ads, you can jump in and reply, helping to build trust and form the early stages of a rewarding customer relationship.

  • Jeremy says:

    Deciding which platform is right for you is of crucial importance. Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that you should skip Facebook and focus on Instagram and Snapchat if you’re targeting millennia’s, but around 82 percent of millennials still use Facebook. Keep in mind that you can use different social channels to reach different audiences, or to meet different business goals. It’s important to understand how to reach your specific audience. In order to figure that out, you’ll need to make sure that you really know your business goals and plans.

  • Pinto says:

    Getting started with social media can feel overwhelming for small businesses. But you don’t need to rack up millions of followers or have a slick brand campaign to make effective use of these budget-friendly tools. Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand. Using social media for small business doesn’t have to be scary or expensive. Starting a social media campaign with a plan is necessary. Every good business strategy starts with a good plan. Social media marketing for small business is no different. Since it’s so easy to use and you can get started with organic posts for free, it might be tempting to dive in and just start posting. But without a plan, you have no way of knowing what you’re trying to achieve with your social media posts, and no way to measure whether you get there. Taking the time to create a social media plan right up front will ensure that all your social efforts support specific business goals.

  • David says:

    As traditional methods of marketing to customers like advertising or direct mail become less and less effective, businesses are turning to social mediums to connect in positive ways with consumers and the people who influence them. We need to be acutely aware just how social media has fundamentally changed the way we are connecting, communicating and collaborating as individuals, and therefore society as a whole. The key to social media success is not to get hung up on the tools and technology, but to focus on how you can use them more effectively to increase the visibility of your personal brand and that of your business.

  • Dallas says:

    Amazing article. I think if you’re developing your social strategy, choosing sites and content strategy, you’ll probably be guided by one key question: Who’s your audience? This will influence everything. Take your site choices, for example. If you’re trying to cater to millennials, you might want to emphasize YouTube, Instagram, and Snapchat more than other networks. If you’re targeting moms, Pinterest works great. Facebook is broader, appealing to everyone. Which social site is the best match for you? It depends on what your business is trying to accomplish. Research your intended audience before you make any final decisions about where you will focus your social efforts.

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