by chiefstaff

December 6, 2013

Although social medias are obviously helpful tools of communication for your business, there are some things you should know before initiating any strategy. In fact, you cannot implement an appropriate social media strategy if you do not know the bases and the common traps. Then, this article aims at underlining a few important points people usually ignore about social media, especially in businesses.

 1. Practically free communication tool

Traditional medias are more expensive for your business than social medias. Obviously, you will have to pay people to carry this work. However, compared to traditional media, like advertising in print, social medias are much less expensive. The only thing you will have to pay for will be your staff and the management of the team who will be dealing with social medias. However, the price is very low compared to the earnings provided (and compared to what traditional medias would provide).

2. There are many

When talking about social medias, people first think about Facebook and Twitter, which is understandable. However, many other social media are available for your company to interact with customers and partners. Social networks like LinkedIn are very important, but there are also social news, etc. Besides, despite the fact it is not the first thing we think about, people watch a lot of videos and this cannot be neglected. Youtube and Vimeo, for example, can be very helpful in your communication strategy.

 3. They are for everyone

Social Medias are not websites for kids or teenagers, everyone – or almost – uses them nowadays. For example, according to Facebook the age group users who are increasing the fastest  are people over 35 years old. Then, if those people are your customers, you have to use social medias to interact with them. There is no other option for your business to make its place on the market.

4. Social Media keeps evolving

You – and even more the team in charge in your business – must keep an eye on what is happening in the world of social media every single day. In effect, the age of 2.0 is evolving very fast and all the time. If you want your business to survive against competition from all over the world, you have to adapt to this continuous evolution. See what others are doing for their business, and if you are not already doing it, then you are late, and if you do not catch up fast, you will quickly be left behind. Social media devices also evolve over the time. A few years ago, your presence on social networks may have been enough, but today, social media is going further. In effect, for example, applications for Smartphones are becoming more and more important. Social medias keep evolving, as well as business networks themselves. Vivek Sood’s book, The 5-STAR Business Network (http://bit.ly/5-STARBN), will give you a better view of the evolution and importance of business networks.

5. A Two-way communication tool

They are great channels of communication in which you can exchange with people. It is not just about communication, but also sharing and discussing. This is amazing because nowadays, this is what causes progress. You can finally be aware instantaneously about what people say about you, your products, and your company. Thus, this is a great communication tool, which involves many actors from everywhere. by Anais Lelong


Copyright - These concepts, frameworks and ideas are copyright of GLOBAL SUPPLY CHAIN GROUP from the time of their creation. Do NOT copy these without permission and proper attribution. These ideas and concepts will be usually expressed by our thought leaders in multiple forums - conferences, speeches, books, reports, workshops, videos and training. The date shown above the article refers to the day when this website was last reformatted. This blog post or article may have been written anytime prior to that date. All anecdotes are based on true stories to highlight the key points of the article - some details are changed to protect identification of the parties involved. 

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  • Yeah, when it comes to social media it is very vast in today’s generation even it is must in every sector for branding promotions and managing online appearance through different types of social platforms even now it is used for increasing TRP’s of famous personalities twitter is one of the best examples in this.

    Reply

  • As in my field, I am digital marketer I have studied vast about social media and digital mode of marketing some points I would like to share it with you
    In the emerging age of the digital world today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

    Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.

    This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.

    Is It Possible To Get Social Media Profiles Rank in Search Engines?

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