A Revamped Business Model: The Introduction of Customer Centric

Business Model

A Revamped Business Model: The Introduction of Customer Centric

by Vivek Sood

April 2, 2016

New challenges need new responses. The common organizational model looks like the generic drainpipe structure, meeting the mammalian need for an ordered hierarchy and flow of power within a business. Most companies have evolved in the last 2 decades and their functioning has become almost entirely customer centric.  Their customers’ priorities drive most of the business workings.  The traditional drainpipe model frequently stifles customer responsiveness and innovation, therefore there is a clear need for a new standardized customer centric model of business. The new customer centric model starts with customers at the apex of the organization.  It is the customers’ needs which the organization is trying to serve, so directly aligned with the customers is the sales team.  The function of the sales team is to have an https://www.viagrapascherfr.com/le-viagra-vente-libre/ intimate understanding of the customers’ needs.  Only then can an organization create successful products.  An organization can outsource almost everything else it does, but it can never outsource its sales. Two other key functions which are equally important and support the sales team is marketing and research & development.  Between these three we form the top tier of the modern organization’s structure.

sales and marketing
The Customer Centric Business Model

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Vivek Sood

MORE INTERESTING READING
  • I’m in the B2C business network and always work according to feedback for 3 years, but now I’m the thing to grow as B2B, so should I do something different to change my business model B2C to B2B? Will it impact my current business?

  • The customer is firmly in the driving seat and with it comes to a required change in how you build and nurture relationships with potential and existing customers. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value and a reduction in churn. By being customer-centric. Becoming a truly customer-centric organization takes time, but you can start of all small.

  • Sales centric organizations are just another naming for product-centric organizations. They are focused on two objectives: meeting sales numbers and increasing market share. Of course, there’s nothing bad in it, but too often companies focus on the sales process, without giving a second thought about how customers feel about their service. Very often, they want to achieve better results, no matter if the customer feels dissatisfied or cheated on.

  • Customer centricity has huge business value. Step outside your business and look through customers’ eyes to see how to resolve business challenges that keep you up at night. Whilst every sector and business is different there are some common benefits of customer centricity that apply to almost every organisation. These customer centricity benefits are based on an understanding of how customers move in and out of relationships with businesses and the products and services they buy. There is a before, during and after to all these relationships.

  • Businesses that support customers when they are considering their options will improve sales. Again and again we see customers struggling due to the presentation of an offer being unclear and leading them to lack confidence in their decision. For example I might know I need a new phone contract but choosing the package means wading through tariff tables – and consumer products are relatively simple compared to the B2B setting. This is where customers frequently need support making a decision.

  • Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that’s based on putting your customer first, and at the core of your business. When you put your customer at the core of your business, and combine it with Customer Relationship Management (CRM), you collect a wealth of data, which gives you a full 360 view of the customer. This can then be used to enhance the customer experience.

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