A Company Is Known By The Company It Keeps – 2

pexels-photo-227690

A Company Is Known By The Company It Keeps – 2

by chiefstaff

October 18, 2014

A Company Is Known By The Company It KeepsThere I was – stranded at the Heathrow Airport again – and cursing myself for trusting British Airways and Heathrow once more.

[pullquote align=”left”]However, when it comes to its alliance partners, Qantas leaves a lot to be desired. [/pullquote]Every time I fly out of Australia to Europe, I face a choice – whether to fly the national airlines Qantas, or another airline such as Singapore Airline or Emirates.

Most of the time I choose Qantas because of my long association with the airline, and the trust it has built with me over those 25 years. However, when it comes to its alliance partners, Qantas leaves a lot to be desired. Iberia managed to lose my baggage and left me with no clothes to wear to an important meeting.

British Airways and Heathrow almost always continue to amaze me with how low a company can fall in short space of time – and then continue to fall further almost on every experience.[pullquote align=”right”]I wonder how many other passengers – especially frequent business travelers – feel the same way about their preferred airline where they dislike the alliance partners so much that they are switching loyalties just for that reason. [/pullquote]

American Airlines does little to beat its rivals in the US and in my view none of these match Qantas in service or aircraft presentation.

On the other hand, the rival alliance has some strong airlines – Singapore Airlines, Lufthansa to name a couple – that will beat any of Qantas alliance partners hands down. This creates dilemma for me every time I fly internationally out of Australia. My latest experience with British Airways and Heathrow Airport has convinced me that no matter how much I love Qantas, I have to stop allowing that to interfere with my comfort, safety and convenience in other locations where Qantas hands over the relationship to its alliance partners – who do have to keep the same standards.

[thrive_icon_box color=’blue’ style=’1′ image=”]Most industries have now morphed into business networks of supply chains that compete with other business networks of supply chains for customer dollars.[/thrive_icon_box]I wonder how many other passengers – especially frequent business travelers – feel the same way about their preferred airline where they dislike the alliance partners so much that they are switching loyalties for that reason.

But the airlines are not the only companies that lose customers, or suppliers because of their partners.

Most industries have now morphed into business networks of supply chains that compete with other business networks of supply chains for customer dollars. This transformation in business world is best highlighted by my using the sports of soccer and hockey as an example.

While many companies are still grasping the full implications of this massive shift in the business landscape, others have already adjusted to the new reality where A-team players only play the game A-team while the others are left to play with the rest. This not only applies to your supply chain partners, but also to the knowledge intermediaries such as the universities, consultants and brokers. A Company Is Known By The Company It Keeps

They used to say that a person is known by the company s/he keeps.

I think, in the modern commercial world of networked businesses, we have come to a stage where a company is known by the company it keeps.

All the attempts at social media corporate manipulations are futile if your business network and supply chain partners carry a millstone of bad reputation around their neck.

Some of that bad reputation will rub off on to your business – no matter how much you try the social media management.


Copyright - These concepts, frameworks and ideas are copyright of GLOBAL SUPPLY CHAIN GROUP from the time of their creation. Do NOT copy these without permission and proper attribution.

Notes:

  1. These ideas and concepts will be usually expressed by our thought leaders in multiple forums - conferences, speeches, books, reports, workshops, videos and training. The date shown above the article refers to the day when this website was last reformatted. This blog post or article may have been written anytime prior to that date. 
  2. All anecdotes are based on true stories to highlight the key points of the article - some details are changed to protect identification of the parties involved. 
  3. You are encouraged to comment below - your real identity and email will not be revealed when your comment is displayed.  Insightful comments will be  featured, and will win a copy of one of our books. Please keep the comments relevant, decorous and respectful of everyone. All comments represent opinions of the commentators.

chiefstaff

MORE INTERESTING READING
  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    FOR SENIOR EXECUTIVES AND DIRECTORS

    YOUR HIGHEST VALUE ADDED IN YOUR COMPANY

    __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"05369":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"05369":{"val":"rgb(239, 126, 7)","hsl":{"h":30,"s":0.94,"l":0.48}}},"gradients":[]},"original":{"colors":{"05369":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
    TAKE A LOOK
    >