There are only two kinds of people on this earth. Those who want to think outside the box, and those who do not want to. This book is meant for the former. It does not matter what you do, and what level you hold within your company. If you like to think about new things and put them in practice, this book will benefit you in some way.
This book is dedicated to our clients – the influential and resourceful executives and CEOs who expect a big positive change, a big delta, in profits and revenues as a result of the business transformations they
They know that, in this age, every few years a business transformation is required in order to keep the business relevant with trends in the market place, in technology, in consumer taste as well as in the
They acknowledge the changes in the external marketplace, internal challenges, and the need for change. They are not paralysed by fear, and they are prepared to take judicious action.
They are pragmatic business people. They want to maximize their profitability, while minimizing their risk by using a tried and tested methodology for business transformations.
Most importantly, having tried the big brands before, they create long term partnerships with best-of-breed thought leaders, and leverage those partnerships to configure and lead joint teams of high
impact individuals for positive business transformations.