by Vivek Sood

July 18, 2017

The Apple watch left me underwhelmed as did the plethora of me-too tablets and phones which are barely struggling to keep up with the ever more nimble competition. I wrote a blog about the Apple Watch here wondering whether the company had lost its mojo.

When I found out about Apple SIM, having written a book on The 5-STAR Business Networks, I suddenly realized the true potential of this great leap forward by Apple. Obviously, there are more than several ways to skin the cat. While everyone was looking for the next innovative product, that Apple has produced every few years in the past, what slipped our attention was the innovative service which will make Apple tablets so much easier to use – especially by its target, high end market.

If you do not know much about Apple SIM – you are not alone. In fact there was not a tweak about it in the usual Apple staged events where the Apple Watch and other new gizmos were introduced. The service (product) was launched quietly as one of the embedded features in the new generation Apple tablets. So what is Apple SIM? As per Apple:

The new Apple SIM is preinstalled on iPad Air 2 with Wi-Fi + Cellular models. The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the U.S. and UK right on your iPad. So whenever you need it, you can choose the plan that works best for you — with no long-term commitments. And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip.

Clearly, if you are a frequent business traveler, this service will fulfil your CFO’s dream. The international roaming charges are so high that in most cases you have to mostly restrict your time on line to when a WiFi network is in reach. Is this a big deal? Steve_Jobs_with_the_Apple_iPadFrom the customer’s point of view, their ability to be online wherever they are is necessary for using all cloud based applications including emails and messaging systems.

If it costs an arm and a leg, as it currently does, customers will grudgingly put up and restrict usage to a bare minimum – while trying to find work-arounds. Some companies, such as Vodafone or Globalgig do provide similar services so this is not a new offering.

Yet, I would characterize the state of the play as akin to the digital music players market before the original, cute looking iPods came along and made all the rest look like clunky dinosaurs. I must admit, I have not used the Apple SIM yet, because of its current limited ability.

Nonetheless, I have used many of its competitors’ and I can attest to the fact that their services work with a lot of clumsiness. Thus, therein lies the opportunity, and challenge, for Apple.

If Apple can make the service as user-friendly and seamless as the rest of its offerings, it will win big in the next tablet war. Well, at least till Samsung and Google figure out a way to beat Apple in this new business network game.


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Vivek Sood

MORE INTERESTING READING
  • Obviously, Samsung and Google are winning the game to provide a user-friendly feature but The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the U.S. and UK right on your iPad. So whenever you need it, you can choose the plan that works best for you—with no long-term commitments. And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip.

  • It may be Apple is getting success through its innovative products. I’m the user of Android and Apple mobile, what I found I enjoy to run Android, not Apple. Still, I’m using Apple not android it gives a luxuries feel.

    • Hey Sambada, Its not only about Luxuries feel the apple itself gives an qualitative product in comparison to android and it is very durable and user-friendly and its functions are very complicated, thus some people will not be able to run the apple i mean to say illiterate people will be facing complexity to run it.

  • Apple makes the most popular tablets and Samsung’s design strategy seems to be to imitate that success. The Galaxy tablet made the switch to a 4:3 screen aspect ratio, the same ratio used in all iPad models, so Samsung’s and Apple’s latest are quite similar in size and shape. While they have similar dimensions, Samsung worked hard to make its newest tablet thin and light; it’s only marginally slimmer than its rival but is definitely lighter, making it easier to hold for long periods. The iPad feels a touch sturdier, though.

  • The release of the iPad has spawned considerable interest in tablets and a lot of companies are aiming to have a pie of the iPad market. More recently, Android tablets are also gaining popularity as possible iPad replacements. The biggest difference between the iPad and Android tablets is the operating system since the iPad runs on iOS while Android tablets run on Google’s Android; both starting on smartphones and are now being used in tablets.

  • Good article Vivek on technological topic. Apple and Samsung have looked like enemies since the advent of the smartphone. They continue to be the world’s two most popular smartphone brands, each with legions of customers that rival sports teams for their ferociousness. However, the success of the two companies’ prospects is intertwined and their headline-grabbing competition could be better described as collaboration.

  • Great article Vivek on technological topic. Apple and Samsung have looked like foes since the appearance of the cell phone. They keep on being the world’s two most mainstream cell phone marks, each with armies of clients that opponent games groups for their savagery. In any case, the accomplishment of the two organizations’ prospects is entwined and their feature snatching rivalry could be better portrayed as a joint effort.

  • The arrival of the iPad has produced an extensive enthusiasm for tablets and many organizations are meaning to have a pie of the iPad advertise. Android tablets are likewise picking up ubiquity as conceivable iPad substitutions. The greatest contrast between the iPad and Android tablets is the working framework since the iPad keeps running on iOS while Android tablets keep running on Google’s Android; both beginnings on cell phones and are presently being utilized in tablets.

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