What Does It Take To Go From Good to Great in Supply Chain?

What Does It Take To Go From Good to Great in Supply Chain?


Vivek Sood




January 8, 2019

It is only natural that  many companies today want to go from good to great in Supply Chain.

It takes a lot of effort to go from good to great in any field of endeavour. It takes even more discipline and technique, than the effort.

But, there is another missing ingredient which does not occur to most people, right until it is too late. I will come to this important point soon.

Recently, while watching the film “The Legend Of Bagger Vance” with my sons, I was struck with how important the caddies are for the competitors.

As anyone who has watched a golf match knows, every shot counts.

Smallest putts count as a full stroke, and can easily turn a potential multi-million dollar prize winner into a near miss.

Here, without going too much into the respective careers of these billion-dollar golfers (all the reasons for their change of fortunes), I would like to state one simple fact – that caddies play a significant role in golfers’ fortunes, probably much more than most people, including golfers themselves realize.

If you have been following the fortunes of the world’s top golfers, you might have noticed the difference that a change of caddy made to the careers of Adam Scott and Tiger Woods.

In case you have not seen the movie yet, below is a five minute YouTube clip to give you an idea:


Great caddies will go to great lengths to collect all the relevant information on distances, slopes and other relevant facts to enable the golfer to make the right decisions and execute them with confidence.

So, what is the difference between a great caddie, and a merely good caddie?

They all walk the course and measure distances from all plausible spots to the pin. They all know the slope of the greens by heart, but the great caddies will sometimes roll hundreds of balls just to understand how the ball actually rolls on the green.

That tactile feeling allows them to read the putts much better than other caddies.

Sure, it is hard work; and, in these days of modern technology, perhaps a bit redundant.

However, their devotion to their craft makes them want to leave no stone unturned in collecting as much relevant information as possible to assist the golfer.

Another YouTube clip from the same movie might make it more real for those who want to invest 3.5 minutes to see this:

Now, you may wonder why am I talking about caddies and golfer?

Because late last year, one of our consultants asked me why we wanted to manually plot over 1,400 locations and over 250,000 monthly movements on a map.

His point was very valid. Supply chain software, Excel and other computer aids make it unnecessary to do so.

In our company itself, we have already amassed supply chain models created over the last 15 years of our existence that can grab a dataset like this and spit out answers in minutes.

It is far too easy to pump out Excel charts by the dozen without fully comprehending the significance of the story that the data is trying to tell.

To fully understand this story, one must spend time listening to the data.

For this reason, on nearly every project, we take care to manually plot the data at least till the entire project team has a very good appreciation of the operations being analyzed.

Yes, it makes us work well into the night in many case.

And, yes it is arduous work.

But, this dedication to our craft begins with getting a tactile feel for the operation in its entirety – which is best achieved through such an exercise.

We want to make sure we have studied each and every avenue of change, tested every lever of transformation, and carefully selected only the most impactful few, so that we can assist the CEOs and executives who rely on us to guide them towards success.

After all, this attention to detail makes all the difference between a good strategy and a bad one.

Difference between a successful business transformation saving our clients millions (or sometimes hundreds of millions) of dollars, and unsuccessful ones (that one reads about in the press) that do more damage than good.

Luckily, for the last 14 and half years, so far each one of our project has been a success, and we plan to keep that track record.


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  1. These ideas and concepts will be usually expressed by our thought leaders in multiple forums - conferences, speeches, books, reports, workshops, webinars, videos and training. You may have heard us say the same thing before.
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Vivek Sood

Our Quick Notes On Five Flows Of Supply Chain Management

Part of our new “Quick Notes” series – this report answers your most pertinent questions of the topic.

  • What are the five flows of SCM?
  • Why are they important TO YOU?
  • How can you map, track, and optimise these flows to serve YOU?
  • What is the importance of difference between "Supply Chain" and "Value Chain"?
  • What are the stellar case studies of each of the five flows?


USD 20


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  • Supply chains matter — that much we know.
    But the notion of what constitutes an effective supply chain is changing in today’s fast-paced, high-demand and increasingly digital world. As value webs increasingly replace more rigid supply chains, suppliers and producers and even customers are working together in more flexible, modular ways to meet business demands. This is making it more crucial than ever for businesses to assess their own supply chain maturity and strategize on optimizing supply chain visibility, agility, and effectiveness.

  • Not being a golf follower, I do not know much about the fortunes of the top golfers and their caddies. Yet your point about attention to details is very valid. Tiny details can make or break projects. A case in point – one of the top consultancies was doing a project in our company and flew in an industry specialist from Europe who had decades of experience in the industry. The entire project was done and delivered – even paid for. When the report came to me for implementation I looked at the analysis and discovered that the calculations included charges to the call receiving party – which never happens in this geography. The entire report had to be quietly scrapped (and redone in house at a fraction of budget) because they missed such a tiny detail.

  • What are the important skills you need either to possess or develop if you want to become one of tomorrow’s supply chain leaders? Certainly there are many elements of supply chain leadership which can’t effectively be learned through academic channels alone. In any case a good place to start is by knowing what the most vital supply chain leaders’ skills are and of course, why you need them.

  • It is critical to examine the basics of your supply chain before an improvement strategy can be designed and implemented. Demanding customers, emerging technologies, global supply bases and ever-changing market landscapes require companies to continuously adjust their supply chains to stay competitive. Most supply chain executives find themselves trapped in a vicious cycle where every new or newer technology presents the panacea that the previous version could not address. To break the cycle, rather than reaching for the latest technologies, some managers have gone back to basics and have emerged with lasting return and a competitive advantage.

  • As if the largest economic crisis since the Great Depression wasn’t enough of a challenge to the supply chain industry, the introduction of the smartphone and advanced analytics into the marketplace disrupted the industry further by providing an exponentially growing consumer base and easy access to goods and information. Companies tripped over themselves to build ecommerce portals, and one-click purchasing grew in relevance.
    All of these changes in the marketplace meant that supply chains had been disrupted forever. The world after this period was not the same for the supply chain industry, and supply chain professionals had to respond to what was quickly becoming an outside-in, demand-driven world. The pace of change hasn’t slowed, and now the Internet of Things, digital operating models, and predictive analytics are further enhancing the end-to-end capabilities of the business.

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