Dr. Wolfgang Partsch | Co-inventor of Supply Chain Management

Dr Wolfgang Partsch


Dr. Wolfgang Partsch was born in Vienna but spent most of his time in Munich. He came from a natural sciences background with a PhD in Physics and also studied Industrial Dynamics from Jay Forrester. Most of the original thinking, methodologies and terminology of Supply Chain Management (SCM) were developed by Dr.Partsch and his team in the 1980s.There is a saying in the European supply chain circles:  

If Wolfgang does not know it – then it is not worth knowing.

  A maven in the world of Malcolm Gladwell’s The Tipping Point, Wolfgang is constantly thinking about the technologies, the economics and the emerging trends in Global Supply Chains. He is now the only active member in the original team of SCM pioneers.   His client base include supply chain leaders such as Volkswagen, Audi, Daimler Chrysler, Aventis, Nestle, Coca Cola, and many other global leaders. Dr.Partsch is a co-author of the seminal text on SCM – Supercharging Supply Chains. He has written numerous highly regarded articles, papers and reports on supply chain management and presented key note addresses in several global supply chain management conferences.

NOTABLE PROJECTS OF DR. PARTSCH

Austrian Industry AG (Voestalpine Group), a steel-based technology and capital goods corporation, opened for privatisation in the late 1980s. Dr. Partsch led a three-year supply chain project to improve their operations and reduce working capital by around $US 500 million. After the project, Dr. Partsch earned an accolade from the CFO of this conglomerate, who acknowledged it as the most successful project in his whole career, coming from the holistic vision of SCM.​

Another substantial project was building a complete outsourcing-based supply chain strategy for the energy drink company Red Bull, which was merely a marketing platform at the time. The company was able to re-invent itself from the initial assessment by a market research firm as a sure failure. Red Bull’s co-creator Dietrich Mateschitz, who recognised his lack of supply chain knowledge, enlisted the help of Dr Partsch. Adding to the challenge was the company’s wish to keep manufacturing within Austria, even though it would have been much cheaper to outsource it to local units. Dr. Partsch was finally able to help create the supply network from purchasing to production, logistics and retained control for a small team at the Austrian headquarters. It is the people such as Dr. Partsch that build our world-class supply chain know-how and deliver results to our clients.