the logistics conundrum

Logistics companies invest billions in infrastructure 

- ships, ports, trucks, railroads, pipelines, and other hard assets cost a lot of money. 

Then they spend several billions more in software 

IT systems, tracking and tracing capabilities, POD capabilities, and assorted other capabilities cost an equal amount of money.

Next they spend billions in gaining trust of their customers 

relationship building, events and other activities (let's not name all of them here).

Yet, all that effort, in the end, yields very paltry overall returns 

- especially when you compare those results against all other industries.

Why?

If you are in a senior position in this industry, and have ever wondered something like this before - you may be surprise with our answer. 

Get in touch by using one of the methods in the top bar of this site and we might have a stimulating discussion.