WHY ARE MOST CUSTOMERS RELUCTANT TO PURCHASE NEW SUPPLY CHAIN SYSTEMS, DESPITE THEIR MASSIVE POTENTIAL?
BECAUSE THEY SEE THE SYSTEM'S CAPABILITY AS ILLUSORY, AND, THEY CONSIDER THE SYSTEMS IMPLEMENTATION COSTS AS PROHIBITIVE.
CUSTOMERS REMAIN CAUTIOUS AND RETICENT
TO MAKE A SALE, AND TO KEEP CUSTOMERS HAPPY, SUPPLY CHAIN SYSTEMS COMPANIES JUMP NUMEROUS HOOPS.
SYSTEMS COMPANIES ALSO MAKE SEVERAL FUNDAMENTAL ERRORS THAT REDUCE THEIR EFFECTIVENESS.
TEN FUNDAMENTAL ERRORS THAT DIMINISH MARKETING AND SALES EFFECTIVENESS OF SUPPLY CHAIN SYSTEMS COMPANIES
GAINING TRUST IS DIFFICULT:
CUSTOMERS’ PAST EXPERIENCES TAINT THEM.
INDEPENDENCE AND OBJECTIVITY IS SOMETIMES MISSING IN THEIR THINKING.
Their common refrain is – when all you have is a hammer, everything looks like a nail.