WHY ARE MOST CUSTOMERS  RELUCTANT TO PURCHASE NEW SUPPLY CHAIN SYSTEMS, DESPITE THEIR MASSIVE POTENTIAL? 


BECAUSE THEY SEE THE SYSTEM'S CAPABILITY AS ILLUSORY, AND, THEY CONSIDER THE SYSTEMS IMPLEMENTATION COSTS AS PROHIBITIVE. 

CUSTOMERS REMAIN CAUTIOUS AND RETICENT 

TO MAKE A SALE, AND TO KEEP CUSTOMERS HAPPY, SUPPLY CHAIN SYSTEMS COMPANIES JUMP NUMEROUS HOOPS.


SYSTEMS COMPANIES ALSO MAKE SEVERAL FUNDAMENTAL ERRORS THAT REDUCE THEIR EFFECTIVENESS.

TEN FUNDAMENTAL ERRORS THAT DIMINISH MARKETING AND SALES EFFECTIVENESS OF SUPPLY CHAIN SYSTEMS COMPANIES

GAINING TRUST IS DIFFICULT:
CUSTOMERS’ PAST EXPERIENCES TAINT THEM.


INDEPENDENCE AND OBJECTIVITY IS SOMETIMES MISSING IN THEIR THINKING.

Their common refrain is – when all you have is a hammer, everything looks like a nail.

When do SUPPLY CHAIN SYSTEMS companies' bosses CONTACT us?

When too many customers are just kicking the tyres.

When the real decision makers start avoiding you.

When you want a new means to to continue the customer conversation.

When your sales events are not yielding much conversions.

When you need to offer something tangible, and different.

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