Collaboration became slightly more acceptable. Competition was good – but there too was time and place for collaboration. Perhaps your suppliers and customers had a role to play in your success.
Perhaps your Collaborative Network or B2B Network is important to your profits. Perhaps CEOs should pay more attention to their supply chains as they morph into collaborative B2B Networks.
It is true that some of the most admired corporations in the world today are led by CEOs who have intuitive mastery of supply chains.
The likes of Apple, Amazon and now Tesla are global corporations with a truly global business network and supply chain.