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Big brands are considered safe choices, and they spare no expense in investing a large number of resources into your projects

Big brands are known for their reliability and dependability. They have built a trusted reputation that encourages customers to choose them over other options.
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Global Supply Chain Group - vivek BWVivek Sood: Sydney based managing director of Global Supply Chain Group, a strategy consultancy specializing in supply chains. More information on Vivek is available on and more information on Global Supply Chain Group is available 

Vivek is the Managing Director of Global Supply Chain Group, a boutique strategy consulting firm specialising in Supply Chain Strategies, and headquartered in Sydney, Australia . He has over 24 years of experience in strategic transformations and operational excellence within global supply chains. Prior to co-founding Global Supply Chain Group in January 2000, Vivek was a management consultant with top-tier strategy consulting firm Booz Allen & Hamilton.

Vivek provides strategic operations and supply chain advice to boards and senior management of global corporations, private equity groups and other stakeholders in a range of industries including FMCG, food, shipping, logistics, manufacturing, chemicals, mining, agribusiness, construction materials, explosives, airlines and electricity utilities.

Vivek has served world-wide corporations in nearly 500 small and large projects on all continents with a variety of clients in many different industries. Most of projects have involved diagnostic, conceptualisation and transformation of supply chains – releasing significant amount of value for the business. His project work in supply chain management has added cumulative value in excess of $500M incorporating projects in major supply chain infrastructure investment decisions, profitable growth driven by global supply chain realignment, supply chain systems, negotiations and all other aspects of global supply chains.

Vivek has written a number of path breaking articles and commentaries that are published in several respected journals and magazines. Vivek has spoken at several supply chain conference, forums and workshops in various parts of the world. He has also conducted several strategic workshops on various aspects of supply chain management. He received his MBA with Distinction from the Australian Graduate School of Management in 1996 and prior to these studies spent 11 years in the Merchant Navy, rising from a Cadet to Master Mariner.

More information on Vivek is available on  and more information on Global Supply Chain Group is available on

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When it comes to choosing the right brand for your business, big brands are often considered safe choices. Their reputation, established over years or even decades, is a testament to their ability to deliver quality products and services. These companies have proven themselves time and again with their extensive resources and investments in research and development.

Investing in a big brand can also provide you with access to an enormous pool of resources that smaller brands may not have. With large marketing budgets, these brands can create campaigns that reach millions of people across multiple platforms. They can also develop innovative technologies that improve efficiency and enhance customer experiences.


In addition to investing heavily in advertising and technological advancements, big brands also focus on the needs of their customers. They listen carefully to feedback from consumers and use this information to create better products or services. By doing so, they demonstrate a high level of commitment to providing value to their customers.

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Big brands are often considered safe choices when it comes to investing in projects. These companies have built a reputation for themselves, which instills confidence in their customers and investors alike. The importance of choosing a big brand lies in the fact that they invest heavily in their projects, sparing no expense to ensure success.

One of the biggest advantages of working with a big brand is its financial stability. These companies have deep pockets and can afford to take risks that smaller firms cannot. They also have access to a vast network of resources, including research and development teams, marketing departments, and supply chains. This means that they can bring more value to your project than smaller companies ever could.


Another reason why big brands are considered safe choices is that they are committed to building long-term relationships with their clients.

Pros and Cons


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Big brands are often seen as the safe choice when it comes to selecting a partner for your business project. These companies have established reputations and are household names, which can provide reassurance to clients and stakeholders alike. Choosing a big brand can also mean that you benefit from its vast resources, including finances, technology, and expertise.

One of the main benefits of working with a big brand is their ability to invest heavily in your project. These companies often have significant budgets set aside specifically for research and development, marketing campaigns, and product launches. This means that they are well-equipped to handle large-scale projects with ease and efficiency.


Another advantage of partnering with a big brand is the level of expertise they bring to the table. These companies have been around for many years, meaning they have extensive experience in their field.


When it comes to choosing a brand to partner with or invest in, many businesses go for the big names. These companies are often considered safe choices due to their reputation and financial stability. They have the resources to invest heavily in your projects and provide top-notch services that can elevate your business.

However, opting for big brands also has its downsides. It is important to consider the cons before making a decision. Firstly, these companies may have a lot of bureaucracy in place that slows down decision-making processes. This can be frustrating for startups or smaller businesses that need quick responses and flexibility. Additionally, big brands tend to have strict guidelines and protocols that may limit creativity and innovation. This can stifle the potential of your project if you are not able to push boundaries.


Another con of working with big brands is that they may prioritize profits over ethics or social responsibility.


Big brands have always been considered safe choices by consumers and for good reason. These companies have built their reputations over years of delivering high-quality products and services to millions of customers worldwide. For businesses looking to invest in a project or partnership, choosing a big brand can be an excellent way to ensure success.

One of the primary reasons that big brands are such safe choices is that they spare no expense in investing large numbers of resources into their projects. From research and development to marketing and advertising, these companies understand the importance of purposeful investment. They know that every dollar spent must be put towards achieving specific goals, whether it’s increased sales, improved customer engagement, or enhanced brand awareness.


This level of focus on purposeful investment has helped many big brands achieve long-term success. By being strategic with their resources, they can take calculated risks and make bold moves when necessary.

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When it comes to making big investments for your company, choosing a well-known brand might be the safe route. Big brands are known for their reputation and experience in delivering exceptional results. They have proven to be reliable and consistent time and time again, which is why they’re often considered the go-to choice for companies that want to ensure success.

One example of this is Coca-Cola, one of the largest beverage companies in the world. Coca-Cola invests heavily in marketing campaigns that target a wide range of audiences, from children to adults. The popularity of their beverages speaks volumes about their marketing strategies and how successful they’ve been over the years. Coca-Cola has been named one of the most valuable brands in the world by Forbes magazine several times over.


Another example is Apple Inc., known for its innovative products such as iPhones and iPads.

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When it comes to hiring a brand for your project, big names are always the safer choice. These brands have been in the industry for years and have built a reputation for themselves that speaks volumes about their work ethic and the quality of services provided. They spare no expense when it comes to investing resources into your projects, ensuring that they leave no stone unturned in delivering the best possible results.

One key advantage of going with a big brand is its experience. With years of experience under their belt, these companies know exactly what works and what doesn’t. They’ve been through numerous hurdles and challenges and have developed strategies to overcome them effectively. This means you can trust them to deliver your projects with precision, efficiency, and professionalism.


Another upside of choosing a big brand is the number of resources at their disposal.



The global supply chain of products is an immense and complex system. It involves the movement of goods from the point of origin to the point of consumption, with intermediate steps that involve resources, materials and services to transport them. A supply chain encompasses activities such as purchasing, production, distribution and marketing in order to satisfy customer demands. Companies rely on a well-managed supply chain to meet their business goals by providing quality products and services at competitive prices.

Efficiently managing a global supply chain requires considerable effort, particularly when dealing with multiple suppliers located around the world. Complex logistics tracking systems are needed to monitor product movements from one place to another. Technologies such as artificial intelligence (AI) can help companies keep track of shipments across different locations for greater visibility into their processes.

what did Our Reader say?

(549 rating) 1676,People
global supply chain group

Chief Operating Officer Graphite Energy

I have experience with many of the well-known top-tier strategy firms but chose Global Supply Chain to support me on my supply chain projects. They always meet and exceed my expectations due to the quality of the work, the ability to work collaboratively with internal teams, and the flexibility to adjust the project approach when required.

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CEO - Large Global transnational corporation From: FOREWORD - OUTSOURCING 3.0

When I engaged Vivek’s services for supply chain transformation in one of the companies I was heading, we expected the careful and methodical approach that he was famous for... I was pleased to note that the original target set for 3 years was surpassed by almost 70% in just 18 months.

global supply chain group

Vice-President Supply Chain Asia Pacific

I have used their services for several business transformations and workshops in many companies. Each time an outstanding workshop and project result was delivered ensuring the success of the business transformation project. Savings surpassed $25 Million per annum in one case. Very powerful ideas, were implemented very diligently.

Global Supply Chain Group - Jean Briac Le Dean

Jean-Briac Le Dean
Co-Founder & Agen

Vivek is a very collaborative and open leader who leads teams by example. Whether internal teams, or clients teams, all are impressed by his intensity, energy level and drive to make things a little better.

Global Supply Chain Group - Lorna Calder Johnson

Lorna Calder Johnson
Omni-Channel Product Marketing
P & L Executive

Vivek's transformation expertise is apparent from his results and dedication to operations and supply chains. His strategic expertise, knowledge and network make him a standout even among an excellent team.

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