Supply Chain Transformation For CEOs

In a recent survey conducted by the American Supply Chain Association (ASCA), the results indicate that more than half of CEOs in the supply chain industry are not in favor of using social media for their businesses.

CEOs of Supply Chain

At Global Supply Chain Group, we are highly interested in global business networks and that is the reason why, today, we want to underline importance of social media and social networks.

We have no choice but to accept that social networks take an increasing place in today economy with already more than a billion users around the world.

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However, when it comes to business, the picture is a bit different. In effect, many CEOs do not see the interest of social medias and networks and look at it as a trendy auxiliary gadget of the marketing strategy.

What Is CEOs Of Supply Chain In Social Media?
Social media is an instrument of communication, and more specifically, an instrument of social communication of many to many. Social medias involve websites, which give you information while interacting with you. Then, social medias can play an important role in data gathering since you can get comments from customers.It’s an instrument of information that helps you improve your strategy thanks to customer’s feedback. Although many CEOs doubt its efficiency, Sir Richard Brandson, the founder of Virgin Group, finds it very helpful.He said, “Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.”Usually, CEOs who do not use social medias think it is not relevant for their industry. According to…