Global Supply Chain Group


Survey Finds More Than Half CEOs of Supply Chain Do Not Believe In Social Media

CEOs of Supply Chain


Survey Finds More Than Half CEOs of Supply Chain Do Not Believe In Social Media

CEOs of Supply Chain

At Global Supply Chain Group, we are highly interested in global business networks and that is the reason why, today, we want to underline importance of social media and social networks.

We have no choice but to accept that social networks take an increasing place in today economy with already more than a billion users around the world.

However, when it comes to business, the picture is a bit different. In effect, many CEOs do not see the interest of social medias and networks and look at it as a trendy auxiliary gadget of the marketing strategy.

What Is CEOs of Supply Chain in Social Media?

Social media is an instrument of communication, and more specifically, an instrument of social communication of many to many.

Social medias involve websites, which give you information while interacting with you. Then, social medias can play an important role in data gathering since you can get comments from customers.

It’s an instrument of information that helps you improve your strategy thanks to customer’s feedback. Although many CEOs doubt its efficiency, Sir Richard Brandson, the founder of Virgin Group, finds it very helpful.

He said, “Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.”

Usually, CEOs who do not use social medias think it is not relevant for their industry. According to them, there would be a poor return on investment.

They do not see it as an efficient instrument for communication. However, as almost everybody uses them, why would not it be useful?

In effect, customers like to be able to give their opinion and to criticize product and services they pay for and, in this respect, social mediasempower the customers.

Nowadays they want to have their word on what you produce for them. Caroline Wiertz, PhD in Marketing at the Cass Business School, realized a study on the impact of Twitter for business.

The results are clear-cut: customers follow the customer reviews of their network by 70% This is the reason why social medias should not be neglected by CEOs.

Although some may think it is too risky for them, which can be true if they receive bad comments from customers, there is no doubt that it will be helpful in order to improve the results in the long-term.

Social medias are becoming weapons of mass persuasion. You must think twice before you decide not to use them. Social medias can be good for communication and become part of your company identity.

Social medias make evolve the customer relationship management even for sectors such as the luxury getting the brand closer to the customers.

Besides, using social medias will make you reach new customers, rejuvenate your customer base and modernize your image. In fact, your communication should reflect your company.

Then, if you want to have an intimacy strategy with your customers, you must build your marketing strategy around social media. Despite the fact many CEOs neglect social medias, they are actually becoming a main channel of communication.

Nowadays, organizations seem to realize the importance of social networks and social medias. Therefore, CEOs and executives should review their strategy if they are not using social medias efficiently yet.

In fact, social medias can give a boost to your business with little investment in comparison to traditional marketing campaigns. It can push you towards leadership, if you use it smartly and efficiently in your specific market. You can find out more about modern types of networks in Vivek Sood’s book, The 5-STAR Business Network(

by Anais Lelong

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Our Quick Notes On Five Flows Of Supply Chain Management

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Today, Vivek and his partners are among 20-30 people on the planet earth who have this deep understanding of supply chain systems, practices and tools. CEOs, COOs, executives and Boards call them in most challenging situations once they know the full potential of supply chain based transformations. Following are key milestones in Vivek's journey:

  • Started in 1983 as a merchant navy cadet at 18 years age, worked his way to qualify as a Captain – qualified to take command of any merchant ship, worldwide.
  • Earned a top tier MBA from UNSW at the top of his class.
  • Joined highly regarded strategy consulting firm Booz Allen & Hamilton, consulting to the CEOs, Boards and senior management of global corporations within Australia.
  • To learn and specialise in supply chain – against all odds, sought out the co-inventor of supply chain in Germany and convinced him to be a partner in his firm, GLOBAL SUPPLY CHAIN GROUP, launched in January 2000.
  • More than 500 successful blue chip projects with high impact business transformations in large corporations using the full power of SUPPLY CHAIN MANAGEMENT.
  • 4 Seminal and path breaking business books IN SUPPLY CHAIN MANAGEMENT – these are available in bookstores and universities and libraries worldwide.

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Our Quick Notes On Five Flows Of Supply Chain Management




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If you are deeply passionate about the world of business and supply chain networks as I am, and enjoy digging answers to critical questions that will help build and steer your business with wisdom, then join me. This book is a journey of exploration through the world of business networks that run along the veins of today’s commercial world.



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Boards are asking the management to review their policies related to environmental norms, not only to bolster their corporate social responsibility aims, but also because consumers are asking for greener supply chains

It is also widely agreed that consumers will increasingly prefer to buy more and even pay more for products or services provided in an environmentally sound manner.



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