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Embracing Collaborative Advantage: The New Game-Changer for Business Success

In today's global economy, the ability to leverage collaborative advantage has become an increasingly important factor in business success.
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aise likh do kuch- the drawaing represents the idea of balance and proportion, which can be applied to various aspects of business. the drawing’s focus on symmetry and harmony can also be interpreted as the need for collaboration and teamwork in business. A successful business requires the contribution and cooperation of various individuals and departments, all working together in harmony towards a common goal.

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Global Supply Chain Group - vivek BWVivek Sood: Sydney based managing director of Global Supply Chain Group, a strategy consultancy specializing in supply chains. More information on Vivek is available on and more information on Global Supply Chain Group is available 

Vivek is the Managing Director of Global Supply Chain Group, a boutique strategy consulting firm specialising in Supply Chain Strategies, and headquartered in Sydney, Australia . He has over 24 years of experience in strategic transformations and operational excellence within global supply chains. Prior to co-founding Global Supply Chain Group in January 2000, Vivek was a management consultant with top-tier strategy consulting firm Booz Allen & Hamilton.

Vivek provides strategic operations and supply chain advice to boards and senior management of global corporations, private equity groups and other stakeholders in a range of industries including FMCG, food, shipping, logistics, manufacturing, chemicals, mining, agribusiness, construction materials, explosives, airlines and electricity utilities.

Vivek has served world-wide corporations in nearly 500 small and large projects on all continents with a variety of clients in many different industries. Most of projects have involved diagnostic, conceptualisation and transformation of supply chains – releasing significant amount of value for the business. His project work in supply chain management has added cumulative value in excess of $500M incorporating projects in major supply chain infrastructure investment decisions, profitable growth driven by global supply chain realignment, supply chain systems, negotiations and all other aspects of global supply chains.

Vivek has written a number of path breaking articles and commentaries that are published in several respected journals and magazines. Vivek has spoken at several supply chain conference, forums and workshops in various parts of the world. He has also conducted several strategic workshops on various aspects of supply chain management. He received his MBA with Distinction from the Australian Graduate School of Management in 1996 and prior to these studies spent 11 years in the Merchant Navy, rising from a Cadet to Master Mariner.

More information on Vivek is available on  and more information on Global Supply Chain Group is available on

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In today’s fast-paced business world, companies are constantly looking for ways to gain a competitive edge over their competitor. Traditionally, this was achieved through individualistic approaches such as cost-cutting, process optimization, and product differentiation. However, the game has now changed. Companies are increasingly recognizing that the key to long-term success lies in collaboration, rather than competition. The concept of collaborative advantage is gaining popularity, and it refers to how companies can collaborate with their customers and suppliers to create a sustainable advantage that will last longer than individualistic approaches. In this blog, we will delve deeper into the concept of collaborative advantage, and how it can be leveraged to drive growth and innovation. We will explore the benefits of building B2B networks, where two or more organizations come together to work collaboratively and fulfill the needs of their customers.

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Companies have always strategized to gain an edge over their rivals through individualistic approaches such as cost-cutting, product differentiation, and process optimization. However, the game has changed. In modern times, companies are recognizing that the key to long-term success lies in collaboration, rather than competition. The concept of collaborative advantage is gaining popularity even among corporates, and it refers to how companies can collaborate with their customers and suppliers to create a sustainable advantage that will last much longer than individualistic approaches. The problem with individualistic approaches is that no single organization by itself is in a position to service all the needs and wants of a customer relating to even a single product. This results in a lack of comprehensive solutions that satisfy the needs of every customers. Additionally, customers are demanding more personalized experiences and tailored solutions that fit their specific requirements. This has resulted in a shift towards collaboration and B2B networks where two or more organizations come together and work collaboratively to fulfill the customer’s need.

Consumer Goods

To address these challenges, companies can implement strategies to encourage collaboration between production and procurement teams. This includes breaking down silos within organizations, promoting open communication and transparency, and aligning goals and incentives. By working together more closely, production and procurement teams can improve supply chain efficiency, reduce costs, and ultimately deliver better products and services to customers. In addition, collaboration can foster innovation and creativity, allowing companies to stay ahead of the competition in a rapidly changing market. The effects of a lack of collaboration between production and procurement teams can be significant.


Apple is known for producing innovative products that capture the attention of consumers worldwide. From the iPod to the iPhone, Apple’s success has been attributed to its ability to consistently create products that not only meet the needs of its customers but exceed their expectations. However, Apple’s success is not solely its own. The company’s partnerships with suppliers and other companies have played a significant role in its ability to innovate and bring new products to the market.A pple works closely with suppliers and manufacturers  to ensure that it has access to the latest technology and components needed to develop its products. By collaborating with suppliers, Apple can stay ahead of the curve and introduce new features and capabilities to its products that competitors may not have access to. Additionally, Apple’s partnerships with other companies, such as software developers and content providers, have enabled it to create a seamless user experience across its product ecosystem. One example of Apple’s successful collaboration with partners is the introduction of Siri, the company’s virtual assistant. While Siri was developed in-house by Apple, which relied heavily on partnerships with companies such as Nuance Communications, which provided the speech recognition technology needed to power Siri’s voice commands. By partnering with Nuance and other companies, Apple was able to create a product that was not only innovative but also highly functional and user-friendly.



Miscommunications will cause delays in the supply chain can result in missed deadlines, lost sales, and unhappy customers. In addition, a lack of coordination between teams can lead to inefficiencies, wasted resources, and increased costs. Ultimately, these issues can impact a company’s reputation and market share. The established and potential customers will be gobbled up by their competitors who are much more in sync with their customer needs and wants. It’s a high time that companies understand the importance of collaboration. To make you understand here is an example.


Pfizer and BioNTech collaborated to develop and test the vaccine, with BioNTech providing the innovative mRNA technology and Pfizer contributing its manufacturing and distribution capabilities.

Through their collaboration, Pfizer and BioNTech were able to develop and bring the COVID-19 vaccine to market much faster than would have been possible through individualistic approaches. They were also able to leverage each other’s expertise and resources to manufacture and distribute the vaccine to countries around the world.

This partnership demonstrates the power of collaborative advantage in the face of a global crisis


In conclusion, the shift towards collaboration in business is more than just a trend; it is becoming a necessary factor for long-term success. The days of individualistic approaches and fierce competition are gradually giving way to a more cooperative and inclusive culture. By creating collaborative advantage, companies can meet the growing demands of customers for personalized solutions and comprehensive products, and stay ahead of the competition in a rapidly changing market. Collaboration between production and procurement teams, as well as across other departments, can improve supply chain efficiency, reduce costs, and foster innovation. As the business landscape continues to evolve, it is clear that collaboration is no longer an option but a key strategy for companies to remain relevant and thrive in the future.



The global supply chain of products is an immense and complex system. It involves the movement of goods from the point of origin to the point of consumption, with intermediate steps that involve resources, materials and services to transport them. A supply chain encompasses activities such as purchasing, production, distribution and marketing in order to satisfy customer demands. Companies rely on a well-managed supply chain to meet their business goals by providing quality products and services at competitive prices.

Efficiently managing a global supply chain requires considerable effort, particularly when dealing with multiple suppliers located around the world. Complex logistics tracking systems are needed to monitor product movements from one place to another. Technologies such as artificial intelligence (AI) can help companies keep track of shipments across different locations for greater visibility into their processes.

what did Our Reader say?

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global supply chain group

Chief Operating Officer Graphite Energy

I have experience with many of the well-known top-tier strategy firms but chose Global Supply Chain to support me on my supply chain projects. They always meet and exceed my expectations due to the quality of the work, the ability to work collaboratively with internal teams, and the flexibility to adjust the project approach when required.

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CEO - Large Global transnational corporation From: FOREWORD - OUTSOURCING 3.0

When I engaged Vivek’s services for supply chain transformation in one of the companies I was heading, we expected the careful and methodical approach that he was famous for... I was pleased to note that the original target set for 3 years was surpassed by almost 70% in just 18 months.

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Vice-President Supply Chain Asia Pacific

I have used their services for several business transformations and workshops in many companies. Each time an outstanding workshop and project result was delivered ensuring the success of the business transformation project. Savings surpassed $25 Million per annum in one case. Very powerful ideas, were implemented very diligently.

Global Supply Chain Group - Jean Briac Le Dean

Jean-Briac Le Dean
Co-Founder & Agen

Vivek is a very collaborative and open leader who leads teams by example. Whether internal teams, or clients teams, all are impressed by his intensity, energy level and drive to make things a little better.

Global Supply Chain Group - Lorna Calder Johnson

Lorna Calder Johnson
Omni-Channel Product Marketing
P & L Executive

Vivek's transformation expertise is apparent from his results and dedication to operations and supply chains. His strategic expertise, knowledge and network make him a standout even among an excellent team.

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