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How to turn your customers into raving fans using B2B networks

Creating loyal customers is an essential part of running a successful business.
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Global Supply Chain Group - vivek BWVivek Sood: Sydney based managing director of Global Supply Chain Group, a strategy consultancy specializing in supply chains. More information on Vivek is available on and more information on Global Supply Chain Group is available 

Vivek is the Managing Director of Global Supply Chain Group, a boutique strategy consulting firm specialising in Supply Chain Strategies, and headquartered in Sydney, Australia . He has over 24 years of experience in strategic transformations and operational excellence within global supply chains. Prior to co-founding Global Supply Chain Group in January 2000, Vivek was a management consultant with top-tier strategy consulting firm Booz Allen & Hamilton.

Vivek provides strategic operations and supply chain advice to boards and senior management of global corporations, private equity groups and other stakeholders in a range of industries including FMCG, food, shipping, logistics, manufacturing, chemicals, mining, agribusiness, construction materials, explosives, airlines and electricity utilities.

Vivek has served world-wide corporations in nearly 500 small and large projects on all continents with a variety of clients in many different industries. Most of projects have involved diagnostic, conceptualisation and transformation of supply chains – releasing significant amount of value for the business. His project work in supply chain management has added cumulative value in excess of $500M incorporating projects in major supply chain infrastructure investment decisions, profitable growth driven by global supply chain realignment, supply chain systems, negotiations and all other aspects of global supply chains.

Vivek has written a number of path breaking articles and commentaries that are published in several respected journals and magazines. Vivek has spoken at several supply chain conference, forums and workshops in various parts of the world. He has also conducted several strategic workshops on various aspects of supply chain management. He received his MBA with Distinction from the Australian Graduate School of Management in 1996 and prior to these studies spent 11 years in the Merchant Navy, rising from a Cadet to Master Mariner.

More information on Vivek is available on  and more information on Global Supply Chain Group is available on

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As a business, it is important to turn your customers into raving fans. Building relationships with B2B networks is an effective way of doing this. Through the use of B2B networks, companies can create connections and leverage the power of their network to gain new customers and retain existing ones. By utilizing B2B networks, businesses can increase customer engagement, build trust and reputation, create better brand awareness, and drive more sales. With the right strategies in place, businesses can turn their customers into loyal raving fans by leveraging B2B networks.

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The importance of turning customers into raving fans cannot be understated. B2B networks can often facilitate this process significantly, as they allow companies to communicate more directly with their customers and increase visibility within the business world. Through these networks, businesses can build relationships with their customers and better understand their needs. This information is invaluable in helping them to tailor their product or service offerings accordingly; being able to provide exactly what a customer needs is the first step towards fostering loyalty and repeat business.

Businesses should also use B2B networks to stay up-to-date on the latest industry trends and events, as well as connect with potential partners who may offer complementary services. Staying informed helps businesses maintain relevance in an ever-changing market while expanding opportunities for growth through strategic partnerships with other organizations.

Creating loyal customers who are passionate advocates of your brand or product can be challenging, but using B2B networks can help you turn your customers into raving fans. The primary purpose of utilizing B2B networks is to create long-term relationships with partners and clients by providing them with valuable content and services, as well as increasing awareness. Through the use of B2B networks, it is possible to build and nurture relationships that will help foster loyalty in a customer base.

A key element to transforming customers into fans of your brand is offering value and providing an experience that exceeds their expectations. By creating content tailored specifically to their needs, you can deliver on this promise. Utilizing B2B networks allows companies to access pertinent information about what interests the customer base most; thereby helping organizations tailor their products or services accordingly.

Business-to-business (B2B) networks are a great way to turn customers into raving fans. By utilizing the resources and connections available through these networks, businesses can create strong relationships with their customers that will last for years. Here’s how to use B2B networks to achieve this goal:

First, research customer needs and preferences before recommending a product or service. B2B networks provide detailed reports and surveys that allow businesses to gain insight into potential buyers’ buying habits, giving them an edge in the market. Additionally, staying apprised of the latest industry trends and developments can help businesses keep their offerings current and competitive.


Second, create unique experiences with special offers or promotions. Many B2B networks offer discounts for first-time buyers or loyal customers as well as incentives for referrals from existing clients.

In the information-driven world of today, using B2B networks to turn customers into raving fans is an increasingly popular strategy for businesses. To best understand this approach, we first must consider its pros and cons. On the one hand, leveraging B2B networks allow businesses to better leverage existing relationships and provides a powerful tool for connecting with customers. This can help build trust, increase customer loyalty, and even lead to referrals from satisfied customers. On the other hand, there are also some potential downsides when it comes to using these networks. The cost of signing up for them can be high, as well as longer wait times for conversions or sales due to technical issues that could arise with the platform itself.

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The key to turning your customers into raving fans is providing an exemplary customer experience. This can be done by delivering consistently outstanding service and understanding their needs. For example, an electronics company might give their customers personalized tutorials on how to use the device they purchased. They could also offer free repairs within a certain time frame and reduced rates on accessories. By going the extra mile, the company demonstrates that they care about the customer’s experience with them and want to make sure they are getting maximum value out of their purchase.
But it doesn’t stop there; it’s important for businesses to listen to what their customers have to say and solicit feedback about their experiences with the product or service. The company can then take this information and use it as a way of improving future offerings or creating new products that meet customer needs even better than before.


In conclusion, utilizing B2B networks to turn your customers into raving fans is a great way to grow your business. By taking the time to build relationships with key members of your target audience, you can not only improve customer loyalty but also increase word-of-mouth referrals and sales. Additionally, using B2B networks allows you to share relevant content and engage in conversations with potential customers, furthering brand recognition and authority. To get started on the path toward building a loyal customer base, consider leveraging the power of B2B networks today.



The global supply chain of products is an immense and complex system. It involves the movement of goods from the point of origin to the point of consumption, with intermediate steps that involve resources, materials and services to transport them. A supply chain encompasses activities such as purchasing, production, distribution and marketing in order to satisfy customer demands. Companies rely on a well-managed supply chain to meet their business goals by providing quality products and services at competitive prices.

Efficiently managing a global supply chain requires considerable effort, particularly when dealing with multiple suppliers located around the world. Complex logistics tracking systems are needed to monitor product movements from one place to another. Technologies such as artificial intelligence (AI) can help companies keep track of shipments across different locations for greater visibility into their processes.

what did Our Reader say?

(549 rating) 1676,People
global supply chain group

Chief Operating Officer Graphite Energy

I have experience with many of the well-known top-tier strategy firms but chose Global Supply Chain to support me on my supply chain projects. They always meet and exceed my expectations due to the quality of the work, the ability to work collaboratively with internal teams, and the flexibility to adjust the project approach when required.

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CEO - Large Global transnational corporation From: FOREWORD - OUTSOURCING 3.0

When I engaged Vivek’s services for supply chain transformation in one of the companies I was heading, we expected the careful and methodical approach that he was famous for... I was pleased to note that the original target set for 3 years was surpassed by almost 70% in just 18 months.

global supply chain group

Vice-President Supply Chain Asia Pacific

I have used their services for several business transformations and workshops in many companies. Each time an outstanding workshop and project result was delivered ensuring the success of the business transformation project. Savings surpassed $25 Million per annum in one case. Very powerful ideas, were implemented very diligently.

Global Supply Chain Group - Jean Briac Le Dean

Jean-Briac Le Dean
Co-Founder & Agen

Vivek is a very collaborative and open leader who leads teams by example. Whether internal teams, or clients teams, all are impressed by his intensity, energy level and drive to make things a little better.

Global Supply Chain Group - Lorna Calder Johnson

Lorna Calder Johnson
Omni-Channel Product Marketing
P & L Executive

Vivek's transformation expertise is apparent from his results and dedication to operations and supply chains. His strategic expertise, knowledge and network make him a standout even among an excellent team.

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