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Magic happens when ‘The Flywheel Effect’ comes into play

The complex, global supply chain has evolved significantly in recent years. An integral part of its success is the Flywheel Effect.
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Global Supply Chain Group - vivek BWVivek Sood: Sydney based managing director of Global Supply Chain Group, a strategy consultancy specializing in supply chains. More information on Vivek is available on and more information on Global Supply Chain Group is available 

Vivek is the Managing Director of Global Supply Chain Group, a boutique strategy consulting firm specialising in Supply Chain Strategies, and headquartered in Sydney, Australia . He has over 24 years of experience in strategic transformations and operational excellence within global supply chains. Prior to co-founding Global Supply Chain Group in January 2000, Vivek was a management consultant with top-tier strategy consulting firm Booz Allen & Hamilton.

Vivek provides strategic operations and supply chain advice to boards and senior management of global corporations, private equity groups and other stakeholders in a range of industries including FMCG, food, shipping, logistics, manufacturing, chemicals, mining, agribusiness, construction materials, explosives, airlines and electricity utilities.

Vivek has served world-wide corporations in nearly 500 small and large projects on all continents with a variety of clients in many different industries. Most of projects have involved diagnostic, conceptualisation and transformation of supply chains – releasing significant amount of value for the business. His project work in supply chain management has added cumulative value in excess of $500M incorporating projects in major supply chain infrastructure investment decisions, profitable growth driven by global supply chain realignment, supply chain systems, negotiations and all other aspects of global supply chains.

Vivek has written a number of path breaking articles and commentaries that are published in several respected journals and magazines. Vivek has spoken at several supply chain conference, forums and workshops in various parts of the world. He has also conducted several strategic workshops on various aspects of supply chain management. He received his MBA with Distinction from the Australian Graduate School of Management in 1996 and prior to these studies spent 11 years in the Merchant Navy, rising from a Cadet to Master Mariner.

More information on Vivek is available on  and more information on Global Supply Chain Group is available on

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The Flywheel Effect is a term used to describe the phenomenon of momentum building on itself and resulting in astonishingly quick results. It is an example of how small; consistent efforts can lead to great rewards over time. The Flywheel Effect works in almost any area of life – whether it’s developing skills, achieving success, or achieving personal growth. In this essay, I will explain why the magic happens when the Flywheel Effect comes into play and discuss some examples to illustrate its power.

The Flywheel Effect suggests that even small progress toward a goal will result in more progress as time passes. Each bit of effort is like pushing a heavy flywheel around – it takes great force at first but gradually builds momentum until the wheel starts spinning faster and faster with less effort required from you.

Global Supply Chain Group - BAU jobs in SCM


The Flywheel Effect is a concept that emphasizes the importance of consistent effort and momentum in the attainment of desired results. It was first introduced by author James H. Collins in his book, ‘Good to Great’, and illustrates how small actions create a positive cycle that leads to greater results over time. The Flywheel Effect works like this: as we put energy into something, whether it be physical or mental effort, our progress increases until eventually, we reach a point where momentum takes over and our desired result is achieved.

This effect has been extended to many different areas of life including business, personal growth, and organizational development. For example, when starting a business venture or working on an important project, taking small steps at first may seem insignificant; however, these initial efforts can lead to great success down the line if they are maintained consistently.

The Flywheel Effect is an incredibly important phenomenon in understanding how to achieve success. It states that once a certain level of momentum is achieved, it builds upon itself and becomes easier to maintain over time. To illustrate, imagine pushing a flywheel round and round; at first, it takes a lot of energy and effort to move it, but as the flywheel gains speed, it requires less effort from you to keep moving. In this way, The Flywheel Effect can be seen as a metaphor for achieving goals: when we start something new or challenging, there’s an initial period where progress feels slow – like trying to push the flywheel – but if we can persevere through those early struggles and reach that tipping point of momentum that science calls critical mass or threshold velocity, then extraordinary things come into play. This is where the magic happens.

The Flywheel Effect is an essential tool for achieving any purpose. It is a concept that states that momentum and progress are created when people commit to something and keep showing up for it, no matter what happens. This process can create “magic” in our lives if we remain focused and committed. Achieving a goal or purpose requires regular effort over time; it does not happen overnight. Momentum builds as we continue to show up for the things we care about, which ultimately leads to more action, greater energy, and better results. The Flywheel Effect allows us to build on our successes while learning from our failures, ultimately leading us closer to our goals or purpose.

The power of The Flywheel Effect cannot be overestimated because it provides a framework of consistency and commitment necessary for achieving any purpose.

The Flywheel Effect is an example of the power of momentum. It’s based on the concept that small and consistent actions can lead to larger and more impactful outcomes over time. For many organizations, this is a great way to focus energy and effort in one direction for maximum benefit. This effect can be seen in almost all industries, from education to technology start-ups. There are both pros and cons when it comes to using the Flywheel Effect as part of an organization’s strategy.

One significant advantage of employing this method is that it helps bring clarity and focus to tasks, helping teams becomes more productive with small yet consistent changes instead of trying to create rapid large-scale transformations. Additionally, working together on smaller projects allows teams to build trust among themselves while building momentum towards a common goal; which reinforces everyone’s commitment to achieving success.


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When The Flywheel Effect comes into play, something truly magical happens. It is an effective way to build momentum and create lasting results in a variety of different fields, from business to sports. An example of this can be seen in the story of how Amazon rose to become one of the world’s largest companies. In the early days, Jeff Bezos had a single goal—to make consumers’ lives easier by providing convenience through online shopping. He labored tirelessly each day, slowly building his business until it became a multi-billion-dollar success story that we know today.

The Flywheel Effect is what fueled Amazon’s growth since its origin; small investments and components built up over time yielded major returns for Amazon eventually making them one of the most influential companies on earth today.


The Flywheel effect is a powerful and versatile tool that can help individuals, teams, and organizations reach their goals. It creates momentum for success by creating positive effects that last beyond the initial push. By utilizing The Flywheel Effect, people can work smarter rather than harder and become truly unstoppable when it comes to achieving their dreams. There is no doubt in my mind that magic happens when The Flywheel Effect is put into play.

The Flywheel Effect helps us understand how small actions taken with intention can lead to extraordinary outcomes. While each action may seem small at the moment, they accumulate over time and create significant results in the long run. Once you understand this concept, you are well-equipped to take on anything life throws at you.



The global supply chain of products is an immense and complex system. It involves the movement of goods from the point of origin to the point of consumption, with intermediate steps that involve resources, materials and services to transport them. A supply chain encompasses activities such as purchasing, production, distribution and marketing in order to satisfy customer demands. Companies rely on a well-managed supply chain to meet their business goals by providing quality products and services at competitive prices.

Efficiently managing a global supply chain requires considerable effort, particularly when dealing with multiple suppliers located around the world. Complex logistics tracking systems are needed to monitor product movements from one place to another. Technologies such as artificial intelligence (AI) can help companies keep track of shipments across different locations for greater visibility into their processes.

what did Our Reader say?

(549 rating) 1676,People
global supply chain group

Chief Operating Officer Graphite Energy

I have experience with many of the well-known top-tier strategy firms but chose Global Supply Chain to support me on my supply chain projects. They always meet and exceed my expectations due to the quality of the work, the ability to work collaboratively with internal teams, and the flexibility to adjust the project approach when required.

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CEO - Large Global transnational corporation From: FOREWORD - OUTSOURCING 3.0

When I engaged Vivek’s services for supply chain transformation in one of the companies I was heading, we expected the careful and methodical approach that he was famous for... I was pleased to note that the original target set for 3 years was surpassed by almost 70% in just 18 months.

global supply chain group

Vice-President Supply Chain Asia Pacific

I have used their services for several business transformations and workshops in many companies. Each time an outstanding workshop and project result was delivered ensuring the success of the business transformation project. Savings surpassed $25 Million per annum in one case. Very powerful ideas, were implemented very diligently.

Global Supply Chain Group - Jean Briac Le Dean

Jean-Briac Le Dean
Co-Founder & Agen

Vivek is a very collaborative and open leader who leads teams by example. Whether internal teams, or clients teams, all are impressed by his intensity, energy level and drive to make things a little better.

Global Supply Chain Group - Lorna Calder Johnson

Lorna Calder Johnson
Omni-Channel Product Marketing
P & L Executive

Vivek's transformation expertise is apparent from his results and dedication to operations and supply chains. His strategic expertise, knowledge and network make him a standout even among an excellent team.

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