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When you are so close to the business, the real problem is often difficult to discern

The global supply chain is a complex system of interconnected parts and processes which, when combined,
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Global Supply Chain Group - vivek BWVivek Sood: Sydney based managing director of Global Supply Chain Group, a strategy consultancy specializing in supply chains. More information on Vivek is available on and more information on Global Supply Chain Group is available 

Vivek is the Managing Director of Global Supply Chain Group, a boutique strategy consulting firm specialising in Supply Chain Strategies, and headquartered in Sydney, Australia . He has over 24 years of experience in strategic transformations and operational excellence within global supply chains. Prior to co-founding Global Supply Chain Group in January 2000, Vivek was a management consultant with top-tier strategy consulting firm Booz Allen & Hamilton.

Vivek provides strategic operations and supply chain advice to boards and senior management of global corporations, private equity groups and other stakeholders in a range of industries including FMCG, food, shipping, logistics, manufacturing, chemicals, mining, agribusiness, construction materials, explosives, airlines and electricity utilities.

Vivek has served world-wide corporations in nearly 500 small and large projects on all continents with a variety of clients in many different industries. Most of projects have involved diagnostic, conceptualisation and transformation of supply chains – releasing significant amount of value for the business. His project work in supply chain management has added cumulative value in excess of $500M incorporating projects in major supply chain infrastructure investment decisions, profitable growth driven by global supply chain realignment, supply chain systems, negotiations and all other aspects of global supply chains.

Vivek has written a number of path breaking articles and commentaries that are published in several respected journals and magazines. Vivek has spoken at several supply chain conference, forums and workshops in various parts of the world. He has also conducted several strategic workshops on various aspects of supply chain management. He received his MBA with Distinction from the Australian Graduate School of Management in 1996 and prior to these studies spent 11 years in the Merchant Navy, rising from a Cadet to Master Mariner.

More information on Vivek is available on  and more information on Global Supply Chain Group is available on

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Introduction: In business, it is important to be able to identify and analyze problems objectively. However, when you have been involved in a project for a long time, it can be hard to view the situation from an unbiased perspective and therefore difficult to discern the real problem. Being emotionally invested in a business can cloud judgment and prevent clarity of thought. Leaders must take steps to remain objective to assess issues effectively.


In addition, when there is such close involvement with the project or company, our ideas become so ingrained that they may not be challenged. This means that we are less likely to consider new solutions as we may feel too committed or attached to our existing ideas. As a result of this kind of tunnel vision thinking, it can be hard for people who are so close to the business to perceive reality accurately and find the true underlying issue.

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The ability to identify the root cause of an issue in business is often one of the most challenging tasks facing professionals. When you are so close to a problem it can be difficult to discern what the real underlying challenge is, and this can have serious implications on how efficiently and effectively a resolution is identified. It is therefore important for all professionals to step back from a situation before deciding on an approach or solution, to gain perspective before making any decisions.


Taking a more objective stance can enable individuals to eliminate any preconceived biases which may exist toward particular solutions or approaches to solving problems. In addition, this process allows for possible issues which could have been previously overlooked to be identified and addressed. By taking into account as many potential causes as possible ahead of time, businesses will benefit from greater efficiency when attempting to find solutions that best resolve their problems.

When you are so close to a business, it is often difficult to discern the real problem. As an individual deeply ingrained in day-to-day operations, important details can become obscured and it is easy to overlook potential solutions. It is necessary then to take a step back and objectively identify the underlying issue that needs to be addressed. This requires careful analysis of the wider context and recognizing any obstacles preventing progress. Taking this approach leaves no stone unturned as all angles are explored and possible solutions considered against overall objectives. Once this process has been completed, the core difficulty becomes clearer and actionable steps can be taken toward its resolution. In this way, even when one is closely connected with a business, one remains able to identify the real problem at hand.

When attempting to solve a problem, it can be difficult when one is too closely involved. Allowing the situation and facts to sink in from a distance may provide clarity on what is going on. It can be easy to get engulfed in the stress of the situation at hand, however, it’s important to take a step back and analyze as an outsider might.


Taking a step back from the problem allows one to collect thoughts, allowing for more creative solutions that wouldn’t have been visible otherwise. By doing so, it becomes easier for one to focus on specific issues that are causing difficulty and how they may be resolved effectively. This process of problem-solving should also involve consulting with those who are not close friends or family; those who are unbiased but knowledgeable about the issue at hand can provide valuable insight.


A classic example of this can be seen in the business world. When a company is faced with a problem, it can often be difficult to get an accurate understanding of the root cause if everyone on the team is too close to it. Employees who have been in the organization for a long time, or who are particularly invested in particular practices, may struggle to identify what’s causing issues due to their proximity and loyalty. They might not realize that older strategies that used to work well no longer apply given changes in customer needs or competition. As such, they may continue using outdated tactics without considering any alternatives.


One way to actively avoid this kind of ‘tunnel vision’ is through understanding and implementing outside perspectives into company strategy


In conclusion, when one is close to a business and its operations, it can be difficult to identify the source of problems. This is due in part to the fact that those closest to the business are usually so familiar with their routines and procedures that they may overlook potential opportunities for improvement. Additionally, even if they do recognize potential issues, they may lack the objectivity needed to successfully diagnose and address them. As such, it is important for businesses to periodically seek out external opinions or conduct research into possible areas of weakness to ensure that any underlying issues are brought to light. Doing so will provide valuable insights which, when acted upon promptly, will allow the business to reach new heights of success.



The global supply chain of products is an immense and complex system. It involves the movement of goods from the point of origin to the point of consumption, with intermediate steps that involve resources, materials and services to transport them. A supply chain encompasses activities such as purchasing, production, distribution and marketing in order to satisfy customer demands. Companies rely on a well-managed supply chain to meet their business goals by providing quality products and services at competitive prices.

Efficiently managing a global supply chain requires considerable effort, particularly when dealing with multiple suppliers located around the world. Complex logistics tracking systems are needed to monitor product movements from one place to another. Technologies such as artificial intelligence (AI) can help companies keep track of shipments across different locations for greater visibility into their processes.

what did Our Reader say?

(549 rating) 1676,People
global supply chain group

Chief Operating Officer Graphite Energy

I have experience with many of the well-known top-tier strategy firms but chose Global Supply Chain to support me on my supply chain projects. They always meet and exceed my expectations due to the quality of the work, the ability to work collaboratively with internal teams, and the flexibility to adjust the project approach when required.

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CEO - Large Global transnational corporation From: FOREWORD - OUTSOURCING 3.0

When I engaged Vivek’s services for supply chain transformation in one of the companies I was heading, we expected the careful and methodical approach that he was famous for... I was pleased to note that the original target set for 3 years was surpassed by almost 70% in just 18 months.

global supply chain group

Vice-President Supply Chain Asia Pacific

I have used their services for several business transformations and workshops in many companies. Each time an outstanding workshop and project result was delivered ensuring the success of the business transformation project. Savings surpassed $25 Million per annum in one case. Very powerful ideas, were implemented very diligently.

Global Supply Chain Group - Jean Briac Le Dean

Jean-Briac Le Dean
Co-Founder & Agen

Vivek is a very collaborative and open leader who leads teams by example. Whether internal teams, or clients teams, all are impressed by his intensity, energy level and drive to make things a little better.

Global Supply Chain Group - Lorna Calder Johnson

Lorna Calder Johnson
Omni-Channel Product Marketing
P & L Executive

Vivek's transformation expertise is apparent from his results and dedication to operations and supply chains. His strategic expertise, knowledge and network make him a standout even among an excellent team.

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