Global Supply Chain Group


Digital Supply Chain Twins – Feeling The Pain In The Future Of Supply Chain

Digital Supply Chain Twins


Digital Supply Chain Twins – Feeling The Pain In The Future Of Supply Chain

Digital Supply Chain Twins

There is a lot of talk about digital supply chain twin.

A digital twin is meant to be a digital representation of a real-world supply chain environment.

It showcases the relationships between all the relevant nodes of the supply chain — such as products, customers, markets, warehouses, manufacturing plants. It is meant to model and simulate a supply chain in action.

But Is This Mere Talk?

Or, is the digital supply chain twin really capable of feeling the pain of real supply chain in advance? If not, then what exactly is the purpose of this twin?

At GLOBAL SUPPLY CHAIN GROUP, we work with companies that are obsessed about customer delight and creating minutest amount of additional customer value.

None of these companies have shown much interest in creating a high cost digital twin with indeterminate customer value unless they are first considering making a major transformation in their manufacturing or distribution footprint.

These are the companies which are actively investigating the possibilities of using robotics for customer deliveries and predictive shipping methodologies to further enhance their competitive edge.

The last mile problem of supply chain networks may eventually be solved by using AI.

Yet, They Are Wary Of Shiny Ivory Tower Concepts Such As Control Tower, Digital Twin Or Whatever Latest Pet Object Is Marketed As The Silver Bullet By The Vendors

Companies already have a three decades of history with SAP, other ERP tools, DSS tools, and a multitude of SCM planning and control applications.

Almost every time a desktop pilot is installed and run in advance of a roll-out for the simple reason that companies have learned at a huge cost that failure of these systems is not an option in real life.

They have also learned that software vendors frequently promise and show much more than the real capability of their software.

In fact, by now we have nearly 25 years of accumulated wisdom in corporate circles about the SCM software, vendors, implementation partners and their missteps from the past.

The following infographic (click on the infographic so see a full screen version, the infographic is sourced from our book OUSOURCING 3.0) summarises this accumulated corporate wisdom:

Learn The Truth About Digital Supply Chain Twins

Global Supply Chain Group - A better method 1 OUTSOURCING.pdf

Supply Chain Simulations Can Be Extremely Useful

Yet, almost all our clients commission selective supply chain simulation projects, especially when supply chains are operating on tight margins.

There are a number of supply chain simulation tools, and we have also built many customised tools for particular situations where simulation is required.

However, in each case the simulation is selective and for a part of the supply chain. The problem with simulations is that as you add more working parts - such as demand planning, inventory planning,

DRP, transportation planning, load optimisation and many other SCM parts - the simulations gets more and more complex.

All the inter-relations between these facets of supply chain need human intervention and judgement despite significant simplification.

Digital Twins Can Be Useful On A Selective Basis

One of clients calls us for SCM assessment every time they plan to change their manufacturing footprint. Over the past two decades we have done dozens of projects for them across the world.

The reason is because, the first time they called us for such a project, we created a working simulation model of the proposed new plant and showed them an hour by hour working model of supply chain in action.

We showed them how it would cope with the peaks and troughs of demands and supply - never running out of product or raw materials.

So What Is The Bottom-Line?

Here is the summary of my thinking:

7Explanation On Why Digital Supply Chain Twins Is Important.

1. Vendors and their implementation partners will always come up with newer sounding concepts to engage their target markets. That is their job.

2. Shiny new packages look attractive - though in many cases they are just old wine in new bottle.

3. Digital Twin is very close to supply chain simulations that have been around for a long time.

4. End-to-end supply chain is complex. Even a simplified digital twin of such a complex entity will be too complex to model realistically.

5. If they succeed in modeling an end-to-end supply chain in all its completeness, it is unlikely that the model will isolate the pain points that you are trying to uncover in advance by creating the digital twin.

6. If you are not making a big enough change in the supply chain structure or system, a digital twin may not reveal the pain points either.

7. If you are making a big change in the supply chain structure or system, a digital twin of the limited part of the supply chain can be an extremely useful tool that will help to uncover pain points in advance.

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Copyright - These concepts, frameworks and ideas are copyright of GLOBAL SUPPLY CHAIN GROUP from the time of their creation. Do NOT copy these without permission and proper attribution.


1. These ideas and concepts will be usually expressed by our thought leaders in multiple forums - conferences, speeches, books, reports, workshops, webinars, videos and training. You may have heard us say the same thing before.

2. The date shown above the article refers to the day when this article was updated. This blog post or article may have been written anytime prior to that date.

3. All anecdotes are based on true stories to highlight the key points of the article - some details are changed to protect identification of the parties involved.

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Our Quick Notes On Five Flows Of Supply Chain Management

Part of our new “Quick Notes” series – this report answers your most pertinent questions of the topic.

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. What are the five flows of SCM?

. Why are they important TO YOU?

. How can you map, track, and optimise these flows to serve YOU?

. What is the importance of difference between "Supply Chain" and "Value Chain"?

. What are the stellar case studies of each of the five flows?


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Table of Contents


Today, Vivek and his partners are among 20-30 people on the planet earth who have this deep understanding of supply chain systems, practices and tools. CEOs, COOs, executives and Boards call them in most challenging situations once they know the full potential of supply chain based transformations. Following are key milestones in Vivek's journey:

  • Started in 1983 as a merchant navy cadet at 18 years age, worked his way to qualify as a Captain – qualified to take command of any merchant ship, worldwide.
  • Earned a top tier MBA from UNSW at the top of his class.
  • Joined highly regarded strategy consulting firm Booz Allen & Hamilton, consulting to the CEOs, Boards and senior management of global corporations within Australia.
  • To learn and specialise in supply chain – against all odds, sought out the co-inventor of supply chain in Germany and convinced him to be a partner in his firm, GLOBAL SUPPLY CHAIN GROUP, launched in January 2000.
  • More than 500 successful blue chip projects with high impact business transformations in large corporations using the full power of SUPPLY CHAIN MANAGEMENT.
  • 4 Seminal and path breaking business books IN SUPPLY CHAIN MANAGEMENT – these are available in bookstores and universities and libraries worldwide.

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Our Quick Notes On Five Flows Of Supply Chain Management




Our Clients say it better than we ever could:



Our Clients come from a variety of industries – yet they have a common element. They rarely rest on their laurels, and are always looking to do better.


In the last 20 years we have completed more than 500 projects. Click below to see a sample of our projects.



Our Books



If you are deeply passionate about the world of business and supply chain networks as I am, and enjoy digging answers to critical questions that will help build and steer your business with wisdom, then join me. This book is a journey of exploration through the world of business networks that run along the veins of today’s commercial world.



The trend of outsourcing continues to grow unabated with the whole gamut of services, from simple to mission-critical tasks. There is not a single company on earth that does not outsource anything. It is not just about cost arbitrage, it is also a finer expression of division of labour at the organisational level. Like all leverage, outsourcing is a double-edged sword too. On one hand, it allows you to do more, faster. On the other hand, if it goes bad, it can easily kill your business. If you do not believe that is possible – you can google the Fox Meyer saga from the 90s and see for yourself.



Businesses Are Chained By Unseen Chains. If You Are Looking For Ways To “Unchain Your Corporation” A Successful Business Transformation Is Required.

Successful Business Transformations Are Difficult, Yet Rewarding.

Business Transformation Is Fast Becoming A Question Of Survival In The Modern Globalised Era.

Modern Supply Chains Integrate Businesses And Economies Faster By Systematic Information Sharing From Internal And External Sources.

Companies Can Multiply Profits By Progressively Ramping Up Cohesion And Collaboration Of All Moving Parts In B2B Network To Achieve Tighter Integration.



It is generally accepted that environmental consciousness is now changing to environmental proactiveness as organizations are discovering that it makes good commercial sense.

Boards are asking the management to review their policies related to environmental norms, not only to bolster their corporate social responsibility aims, but also because consumers are asking for greener supply chains

It is also widely agreed that consumers will increasingly prefer to buy more and even pay more for products or services provided in an environmentally sound manner.



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