The Value Of Loyalty? In Global Supply Chain Group

Loyalty is an essential trait for any successful relationship. It is the basis of trust, respect and mutual understanding between two parties. Loyalty also translates to commitment and dedication in every aspect of life; whether it be personal relationships, work or even hobbies. The value of being loyal is often underestimated, but its impact is immense.
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Skills That You Can Learn From The Value Of Loyalty.

I would not have known who Ed Catmull was, except for a passage in Steve Jobs’ biography by Walter Isaacson. Ed was head of Pixar who repositioned company from making ultra-high end graphics designing PCs to a company making beautiful stories into animated films using computer graphics.

As story goes, at one point in his career, Steve was out of Apple and focused on making Pixar succeed as a computer company, while Ed was trying to building Pixar’s film business in parallel.

Disney saw potential of this technology, and offered Ed a lucrative deal to come and work for them making such films. By all accounts Disney had more clout, and stronger resource platform to help Ed do the most important thing in his life – yet he stuck to Steve Jobs.

As a result Pixar got contract to make “Toy Story” and, Pixar’s outstanding success gave Steve his second come back into Apple. The rest is history.

Awed as I am by Jobs’ accomplishments in creating outstanding products using a judicious mix of internal and external resources, his ability to inspire this type of loyalty struck me as extra-ordinary. In today’s world of transient affiliations, it was even more extra-ordinary.

The Value Of Loyalty is clear – it rebuilt Steve’s career, and built Ed’s career. If you look at most careers carefully, you will discover the value of loyalty built into them.

Apple's business Networks - Challenges and Opportunities in Today's Supply chain

In one of my next blogs, I will explore “How to Inspire Loyalty?” Here’s What Industry Insiders Say…

About The Value Of Loyalty

The Value Of Loyalty
The Value Of Loyalty

Vivek Sood: Sydney based managing director of Global Supply Chain Group, a strategy consultancy specializing in supply chains. More information on Vivek is available on and more information on Global Supply Chain Group is available 

Vivek is the Managing Director of Global Supply Chain Group, a boutique strategy consulting firm specialising in Supply Chain Strategies, and headquartered in Sydney, Australia . He has over 24 years of experience in strategic transformations and operational excellence within global supply chains. Prior to co-founding Global Supply Chain Group in January 2000, Vivek was a management consultant with top-tier strategy consulting firm Booz Allen & Hamilton.

Vivek provides strategic operations and supply chain advice to boards and senior management of global corporations, private equity groups and other stakeholders in a range of industries including FMCG, food, shipping, logistics, manufacturing, chemicals, mining, agribusiness, construction materials, explosives, airlines and electricity utilities.

Vivek has served world-wide corporations in nearly 500 small and large projects on all continents with a variety of clients in many different industries. Most of projects have involved diagnostic, conceptualisation and transformation of supply chains – releasing significant amount of value for the business. His project work in supply chain management has added cumulative value in excess of $500M incorporating projects in major supply chain infrastructure investment decisions, profitable growth driven by global supply chain realignment, supply chain systems, negotiations and all other aspects of global supply chains.

Vivek has written a number of path breaking articles and commentaries that are published in several respected journals and magazines. Vivek has spoken at several supply chain conference, forums and workshops in various parts of the world. He has also conducted several strategic workshops on various aspects of supply chain management. He received his MBA with Distinction from the Australian Graduate School of Management in 1996 and prior to these studies spent 11 years in the Merchant Navy, rising from a Cadet to Master Mariner.

More information on Vivek is available on  and more information on Global Supply Chain Group is available on

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