Why do most executives act as if they do not matter?

Why do most executives act as if they do not matter?

AUTHOR

chiefstaff

TIME TO READ

minutes 

UPDATED ON

January 8, 2019

Vivek-Sitting-682x1024Steve Jobs famously asked John Sculley “Do you want to spend the rest of your life selling sugar water — or do you want to change the world?” when he was trying to recruit him to come and run Apple for him. That one question perhaps changed the life of John Sculley, as well as Steve Jobs (and Apple). There are many other lessons that can be drawn from Steve Jobs’ way of running Apple, and these are quite succintly covered in this article, so I will not repeat them in this blog post. My purpose of writing this blog post is to ask the readers a simple basic question. Most executives are very smart, pushing through, intelligent individuals. Yet, frequently, till a Steve Jobs comes around and asks them a basic question such as the one above – they settle for selling sugar water. Why? One point of view on a life that matters is presented here. What is your view? Please share openly..


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  1. These ideas and concepts will be usually expressed by our thought leaders in multiple forums - conferences, speeches, books, reports, workshops, webinars, videos and training. You may have heard us say the same thing before.
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  3. All anecdotes are based on true stories to highlight the key points of the article - some details are changed to protect identification of the parties involved. 
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