SOCIAL MEDIA MARKETING. Although community medias are obviously helpful tools of communication for your business, there are some things you should know before initiating any strategy.

In fact, you cannot implement an appropriate community media strategy if you do not know the bases and the common traps. Then, this article aims at underlining a few important points people usually ignore about community media, especially in businesses.

1. Practically Free Communication Tool of Social Media Marketing

Traditional medias are more expensive for your business than community medias. Obviously, you will have to pay people to carry this work. However, compared to traditional media, like advertising in print, social medias are much less expensive.

The only thing you will have to pay for will be your staff and the management of the team who will be dealing with community medias.

However, the price is very low compared to the earnings provided (and compared to what traditional medias would provide).

2. There Are Many Social Media Marketing

When talking about community medias, people first think about Facebook and Twitter, which is understandable. However, many other community media are available for your company to interact with customers and partners.

Social networks like LinkedIn are very important, but there are also social news, etc. Besides, despite the fact it is not the first thing we think about, people watch a lot of videos and this cannot be neglected. Youtube and Vimeo, for example, can be very helpful in your communication strategy.

3. They Are For Everyone Social Media Marketing

Social Medias are not websites for kids or teenagers, everyone – or almost – uses them nowadays. For example, according to Facebook the age group users who are increasing the fastest are people over 35 years old.

Then, if those people are your customers, you have to use social medias to interact with them. There is no other option for your business to make its place on the market.

4. Social Media Marketing Keeps Evolving

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.
You – and even more the team in charge in your business – must keep an eye on what is happening in the world of social media every single day. In effect, the age of 2.0 is evolving very fast and all the time.

If you want your business to survive against competition from all over the world, you have to adapt to this continuous evolution.

See what others are doing for their business, and if you are not already doing it, then you are late, and if you do not catch up fast, you will quickly be left behind. Social media devices also evolve over the time.

A few years ago, your presence on social networks may have been enough, but today, social media is going further.

In effect, for example, applications for Smartphones are becoming more and more important. Social medias keep evolving, as well as business networks themselves. Vivek Sood’s book, The 5-STAR Business Network (, will give you a better view of the evolution and importance of business networks.

5. A Two-Way Communication Tool Social Media Marketing

They are great channels of communication in which you can exchange with people. It is not just about communication, but also sharing and discussing. This is amazing because nowadays, this is what causes progress. You can finally be aware instantaneously about what people say about you, your products, and your company. Thus, this is a great communication tool, which involves many actors from everywhere. by Anais Lelong

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