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5 Things You Must Know About Social Media Marketing

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5 Things You Must Know About Social Media Marketing

Although social medias are obviously helpful tools of communication for your business, there are some things you should know before initiating any strategy.

In fact, you cannot implement an appropriate social media strategy if you do not know the bases and the common traps. Then, this article aims at underlining a few important points people usually ignore about social media, especially in businesses.

1. Practically Free Communication Tool of Social Media Marketing

Traditional medias are more expensive for your business than social medias. Obviously, you will have to pay people to carry this work. However, compared to traditional media, like advertising in print, social medias are much less expensive.

The only thing you will have to pay for will be your staff and the management of the team who will be dealing with social medias.

However, the price is very low compared to the earnings provided (and compared to what traditional medias would provide).

2. There Are Many Social Media Marketing

When talking about social medias, people first think about Facebook and Twitter, which is understandable. However, many other social media are available for your company to interact with customers and partners.

Social networks like LinkedIn are very important, but there are also social news, etc. Besides, despite the fact it is not the first thing we think about, people watch a lot of videos and this cannot be neglected. Youtube and Vimeo, for example, can be very helpful in your communication strategy.

3. They Are For Everyone Social Media Marketing

Social Medias are not websites for kids or teenagers, everyone – or almost – uses them nowadays. For example, according to Facebook the age group users who are increasing the fastest are people over 35 years old.

Then, if those people are your customers, you have to use social medias to interact with them. There is no other option for your business to make its place on the market.

4. Social Media Marketing Keeps Evolving

You – and even more the team in charge in your business – must keep an eye on what is happening in the world of social media every single day. In effect, the age of 2.0 is evolving very fast and all the time.

If you want your business to survive against competition from all over the world, you have to adapt to this continuous evolution.

See what others are doing for their business, and if you are not already doing it, then you are late, and if you do not catch up fast, you will quickly be left behind. Social media devices also evolve over the time.

A few years ago, your presence on social networks may have been enough, but today, social media is going further.

In effect, for example, applications for Smartphones are becoming more and more important. Social medias keep evolving, as well as business networks themselves. Vivek Sood’s book, The 5-STAR Business Network (http://bit.ly/5-STARBN), will give you a better view of the evolution and importance of business networks.

5. A Two-Way Communication Tool Social Media Marketing

They are great channels of communication in which you can exchange with people. It is not just about communication, but also sharing and discussing. This is amazing because nowadays, this is what causes progress. You can finally be aware instantaneously about what people say about you, your products, and your company. Thus, this is a great communication tool, which involves many actors from everywhere. by Anais Lelong

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Copyright - These concepts, frameworks and ideas are copyright of GLOBAL SUPPLY CHAIN GROUP from the time of their creation. Do NOT copy these without permission and proper attribution.

Notes:

1. These ideas and concepts will be usually expressed by our thought leaders in multiple forums - conferences, speeches, books, reports, workshops, webinars, videos and training. You may have heard us say the same thing before.

2. The date shown above the article refers to the day when this article was updated. This blog post or article may have been written anytime prior to that date.

3. All anecdotes are based on true stories to highlight the key points of the article - some details are changed to protect identification of the parties involved.

4. You are encouraged to comment below - your real identity and email will not be revealed when your comment is displayed. Insightful comments will be featured, and will win a copy of one of our books. Please keep the comments relevant, decorous and respectful of everyone. All comments represent opinions of the commentators.

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ABOUT THE PRINCIPAL AUTHOR

Today, Vivek and his partners are among 20-30 people on the planet earth who have this deep understanding of supply chain systems, practices and tools. CEOs, COOs, executives and Boards call them in most challenging situations once they know the full potential of supply chain based transformations. Following are key milestones in Vivek's journey:

  • Started in 1983 as a merchant navy cadet at 18 years age, worked his way to qualify as a Captain – qualified to take command of any merchant ship, worldwide.
  • Earned a top tier MBA from UNSW at the top of his class.
  • Joined highly regarded strategy consulting firm Booz Allen & Hamilton, consulting to the CEOs, Boards and senior management of global corporations within Australia.
  • To learn and specialise in supply chain – against all odds, sought out the co-inventor of supply chain in Germany and convinced him to be a partner in his firm, GLOBAL SUPPLY CHAIN GROUP, launched in January 2000.
  • More than 500 successful blue chip projects with high impact business transformations in large corporations using the full power of SUPPLY CHAIN MANAGEMENT.
  • 4 Seminal and path breaking business books IN SUPPLY CHAIN MANAGEMENT – these are available in bookstores and universities and libraries worldwide.

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THE 5-STAR BUSINESS NETWORK

If you are deeply passionate about the world of business and supply chain networks as I am, and enjoy digging answers to critical questions that will help build and steer your business with wisdom, then join me. This book is a journey of exploration through the world of business networks that run along the veins of today’s commercial world.

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OUTPERFORM OUTSOURCE OUTPROFIT

The trend of outsourcing continues to grow unabated with the whole gamut of services, from simple to mission-critical tasks. There is not a single company on earth that does not outsource anything. It is not just about cost arbitrage, it is also a finer expression of division of labour at the organisational level. Like all leverage, outsourcing is a double-edged sword too. On one hand, it allows you to do more, faster. On the other hand, if it goes bad, it can easily kill your business. If you do not believe that is possible – you can google the Fox Meyer saga from the 90s and see for yourself.

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UNCHAIN YOUR CORPORATION

Businesses Are Chained By Unseen Chains. If You Are Looking For Ways To “Unchain Your Corporation” A Successful Business Transformation Is Required.

Successful Business Transformations Are Difficult, Yet Rewarding.

Business Transformation Is Fast Becoming A Question Of Survival In The Modern Globalised Era.

Modern Supply Chains Integrate Businesses And Economies Faster By Systematic Information Sharing From Internal And External Sources.

Companies Can Multiply Profits By Progressively Ramping Up Cohesion And Collaboration Of All Moving Parts In B2B Network To Achieve Tighter Integration.

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GREEN SUPPLY CHAIN – AN ACTION MANIFESTO

It is generally accepted that environmental consciousness is now changing to environmental proactiveness as organizations are discovering that it makes good commercial sense.

Boards are asking the management to review their policies related to environmental norms, not only to bolster their corporate social responsibility aims, but also because consumers are asking for greener supply chains

It is also widely agreed that consumers will increasingly prefer to buy more and even pay more for products or services provided in an environmentally sound manner.

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